Kashima, JP
Part of the Kashima market area
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Overview
Annual Rev
¥5.3m
12 mo avg
↓2%
from prior 12 mo
Occupancy rate
🔒 4•%
12 mo avg
••.•%
from prior 12 mo
Avg daily rate
🔒 ¥3••••
12 mo avg
••.•%
from prior 12 mo
Lead time
33 days
12 mo avg
↑4 days
from prior 12 mo
Revpar
¥10,318
12 mo avg
↓8%
from prior 12 mo
Methodology note: Figures reflect Kashima market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Pool | — | +¥8,047,586 | — | — |
| TV | 🔒 3• (••%) | 🔒 +¥1•••••• (+••%) | 🔒 ¥8•••••• | 🔒 ¥6•••••• |
| Sauna | 🔒 1• (••%) | 🔒 +¥1•••••• (+••%) | 🔒 ¥9•••••• | 🔒 ¥8•••••• |
| Bicycles | 🔒 7 (••%) | 🔒 +¥7•••• (+•%) | 🔒 ¥8•••••• | 🔒 ¥8•••••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (2.2 nights)
3 bedrooms (2.1 nights)
2 bedrooms (2.0 nights)
4+ bedrooms (2.0 nights)
Cleaning fee by bedroom
4+ bedrooms (¥104)
1 bedroom (¥54)
3 bedrooms (¥48)
2 bedrooms (¥39)
Professional host share
Independent hosts (63%)
Professionally managed (37%)
Over the 12 months ending August 2026, the Kashima market averaged 125 active Airbnb and VRBO listings, up 27% from a year earlier and up 113% over two years.
An average Kashima listing earns ¥3M/year. High-performing listings earn ¥15M, while low-performing listings earn ¥1M.
Average occupancy in Kashima is 25%, producing RevPAR of ¥6K per available night.
4+ bedroom listings generate the highest average annual revenue in Kashima, at ¥5M.
Rules vary across Kashima. I don't have reliable, current information about short-term rental regulations or enforcement realities for these specific Japanese cities (Kashima, Itako, and Kamisu in Ibaraki Prefecture). Japan implemented national minpaku regulations in 2018 requiring registration through the tourism agency, but local enforcement varies significantly by municipality. Without verified data on these smaller cities' specific rules and actual enforcement practices, I cannot accurately classify them or confirm whether hosts operate despite restrictions. I recommend contacting each city hall directly or consulting a local Japanese real estate attorney. Verify requirements for the property's jurisdiction.
The Kashima Airbnb and VRBO market appears broadly balanced. Supply has grown 27% year-over-year, while RevPAR has increased 5%, showing no clear supply-demand imbalance.
RevPAR is highest in August and December; it is lowest in January and February.
The most common amenities are Air Conditioning (100%), Parking (98%), Heating (92%). The strongest positive revenue associations are Pool (+108%), TV (+28%), Sauna (+17%).
Average daily rate in Kashima is ¥35K, up 18% year-over-year. Rates peak in December and are lowest in April.
Guests in Kashima book an average of 30 days in advance, down 4% from last year. Booking windows range from 24 days for 2-bedroom listings to 37 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Friday and are lowest on Wednesday. Weekend occupancy is 45% higher than weekday occupancy.