Kashima
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Annual revenue (actual)
¥5.2m
12 mo avg
↑2%
from prior 12 mo
Occupancy rate
🔒 4•%
12 mo avg
••.•%
from prior 12 mo
Avg daily rate
🔒 ¥3••••
12 mo avg
••.•%
from prior 12 mo
Lead time
34 days
12 mo avg
↑5 days
from prior 12 mo
Revpar
¥10,443
12 mo avg
↓0%
from prior 12 mo
Methodology note: Figures reflect Kashima market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
Shows how specific amenities impact revenue. Beware false correlation i.e. more expensive properties tend to have pools or views.
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Pool | — | +¥7,985,223 | — | — |
| TV | 🔒 4• (••%) | 🔒 +¥2•••••• (+••%) | 🔒 ¥8•••••• | 🔒 ¥6•••••• |
| Sauna | 🔒 1• (••%) | 🔒 +¥2•••••• (+••%) | 🔒 ¥9•••••• | 🔒 ¥7•••••• |
| Bicycles | 🔒 7 (••%) | 🔒 +¥1••••• (+•%) | 🔒 ¥8•••••• | 🔒 ¥8•••••• |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
Studio (3.0 nights)
1 bedroom (2.3 nights)
3 bedrooms (2.1 nights)
2 bedrooms (2.0 nights)
4+ bedrooms (2.0 nights)
Cleaning fee by bedroom
4+ bedrooms (¥104)
1 bedroom (¥54)
3 bedrooms (¥48)
2 bedrooms (¥39)
Studio (¥0)
Professional host share
Independent hosts (79%)
Professionally managed (21%)
Over the 12 months ending September 2026, the Kashima market averaged 128 active Airbnb and VRBO listings, up 29% from a year earlier and up 120% over two years.
An average Kashima listing earns ¥3M/year. High-performing listings earn ¥15M, while low-performing listings earn ¥1M.
Average occupancy in Kashima is 26%, producing RevPAR of ¥6K per available night.
4+ bedroom listings generate the highest average annual revenue in Kashima, at ¥5M.
Rules vary across Kashima. Kashima: Moderate. Registration under Japan's Minpaku Law required, 180-day annual cap, fire/safety standards. Moderate enforcement through prefectural oversight. Itako: Moderate. Minpaku Law registration mandatory, 180-day limit, safety compliance needed. Standard enforcement via Ibaraki Prefecture. Kamisu: Moderate. Minpaku Law registration required, 180-day yearly cap, building safety standards. Moderate enforcement through prefectural system. Verify requirements for the property's jurisdiction.
The Kashima Airbnb and VRBO market appears broadly balanced. Supply has grown 29% year-over-year, while RevPAR has increased 17%, showing no clear supply-demand imbalance.
RevPAR is highest in August and December; it is lowest in January and February.
The most common amenities are Air Conditioning (100%), Parking (96%), Heating (93%). The strongest positive revenue associations are Pool (+106%), TV (+32%), Sauna (+27%).
Average daily rate in Kashima is ¥35K, up 20% year-over-year. Rates peak in December and are lowest in April.
Guests in Kashima book an average of 31 days in advance, up 5% from last year. Booking windows range from 26 days for 2-bedroom listings to 40 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Wednesday. Nightly rates peak on Friday and are lowest on Wednesday. Weekend occupancy is 45% higher than weekday occupancy.
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