Kashima

As of May 2026, Kashima, Itako, Kamisu have 113 active Airbnb and VRBO listings. This represents a 22% increase from the previous year.

The average Airbnb or VRBO in Kashima generates ¥2M per year. High-performing properties earn ¥14M/year, while low-performing properties earn ¥946K/year. This massive variance suggests that market success is heavily bifurcated, with top-tier assets capturing significant share while the majority struggle to gain traction amidst recent revenue contraction.

Airbnb and VRBO can be profitable in Kashima. Average annual revenue is ¥2M with 25% occupancy. High-performing properties earn up to ¥14M/year. The gap between average and top performers indicates that profitability is highly sensitive to asset differentiation, as the overall market faces headwinds from a 25% decline in revenue.

The average occupancy rate for Airbnbs and VRBOs in Kashima is 25%. This occupancy level, combined with an average nightly rate of ¥33K, results in a RevPAR (revenue per available room) of ¥5K per day.

4+ bedroom properties demonstrate the strongest performance in Kashima, with annual revenue of ¥4M. These properties balance operating costs and rental demand most effectively in the Kashima market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Kashima area. I don't have reliable, current information about short-term rental regulations and enforcement reality for these specific Japanese cities (Kashima, Itako, and Kamisu in Ibaraki Prefecture). Japan's minpaku law requires registration through the national system, but local enforcement varies significantly. Without verified data on these municipalities' specific rules and actual enforcement practices, I cannot accurately classify them or confirm whether hosts operate despite restrictions. I recommend contacting each city's tourism/housing department directly for current regulations. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Kashima Airbnb and VRBO market is currently showing oversaturated conditions. Supply has grown 22% year-over-year, while RevPAR has decreased 26%. This indicates supply growth outpacing demand, pressuring returns. The decline in revenue despite rising supply suggests a softening market where increased competition is diluting earnings for the average host.

Launch around September, 2-3 months before peak fall season (December peaks). This pre-peak timing lets you build reviews when competition is -83% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (February-June) when gaining traction is harder.

The most common amenities in Kashima listings include: Air Conditioning (100%), Kitchen (86%), Tv (78%), Heating (78%), Washing Machine (73%). Amenities that boost revenue the most include Tv, Bbq, Washing Machine, with Tv properties earning approximately 141% more (¥10M/year vs ¥4M/year).

Monthly estimated revenue per listing in Kashima over the last 12 months: May: ¥151K, June: ¥95K, July: ¥160K, August: ¥209K, September: ¥132K, October: ¥134K, November: ¥167K, December: ¥233K, January: ¥124K, February: ¥117K, March: ¥183K, April: ¥136K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Kashima is ¥33K, up 17% year-over-year. By property size: 1-bedroom properties average ¥23K/night, 2-bedroom properties average ¥32K/night, 3-bedroom properties average ¥43K/night, 4+ bedroom properties average ¥63K/night. Rates peak in December and are lowest in June.

Guests in Kashima book an average of 27 days in advance, down 19% from last year. By property size: 1-bedroom: 26 days, 2-bedroom: 22 days, 3-bedroom: 32 days, 4+ bedroom: 31 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Kashima Airbnb and VRBO market has seen the following changes: supply grew 22%, revenue per listing decreased 26%, occupancy fell 35%, average nightly rates increased 17%, and lead time decreased 19%. These metrics reflect a market struggling with oversupply, forcing hosts to adjust pricing strategies despite significantly lower booking velocity.

In Kashima, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Friday and are lowest on Wednesday. Weekends show 40% higher occupancy than weekdays.