Furano, JP
Part of the Asahikawa market area
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Annual revenue (actual)
¥5.5m
12 mo avg
↓13%
from prior 12 mo
Occupancy rate
38%
12 mo avg
↓7%
from prior 12 mo
Avg daily rate
¥37,441
12 mo avg
↓1%
from prior 12 mo
Lead time
40 days
12 mo avg
↓2 days
from prior 12 mo
Revpar
¥10,872
12 mo avg
↓4%
from prior 12 mo
Methodology note: Figures reflect Asahikawa market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
Shows how specific amenities impact revenue. Beware false correlation i.e. more expensive properties tend to have pools or views.
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Ski | — | +¥3,516,762 | — | — |
| TV | 🔒 3•• (••%) | 🔒 +¥2•••••• (+••%) | 🔒 ¥8•••••• | 🔒 ¥5•••••• |
| Sauna | 🔒 1• (•%) | 🔒 +¥2•••••• (+••%) | 🔒 ¥1••••••• | 🔒 ¥8•••••• |
| Parking | 🔒 3•• (••%) | 🔒 +¥2•••••• (+••%) | 🔒 ¥8•••••• | 🔒 ¥6•••••• |
| Internet | 🔒 3•• (••%) | 🔒 +¥1•••••• (+••%) | 🔒 ¥8•••••• | 🔒 ¥6•••••• |
| Pets Allowed | 🔒 4• (••%) | 🔒 +¥1•••••• (+••%) | 🔒 ¥9•••••• | 🔒 ¥8•••••• |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (2.6 nights)
4+ bedrooms (2.6 nights)
3 bedrooms (2.3 nights)
2 bedrooms (2.2 nights)
Studio (2.1 nights)
Cleaning fee by bedroom
Studio (¥0)
1 bedroom (¥0)
2 bedrooms (¥0)
3 bedrooms (¥0)
4+ bedrooms (¥0)
Professional host share
Professionally managed (72%)
Independent hosts (28%)
Over the 12 months ending September 2026, the Asahikawa market averaged 552 active Airbnb and VRBO listings, up 40% from a year earlier and up 120% over two years.
An average Asahikawa listing earns ¥4M/year. High-performing listings earn ¥11M, while low-performing listings earn ¥2M.
Average occupancy in Asahikawa is 32%, producing RevPAR of ¥9K per available night.
4+ bedroom listings generate the highest average annual revenue in Asahikawa, at ¥7M.
Rules vary across Asahikawa. Asahikawa: Moderate. Minpaku registration required under national law, fire/safety standards. Standard enforcement through prefectural system. Furano: Moderate. National minpaku registration mandatory, local notification needed. Tourist area sees moderate compliance monitoring. Biei: Lenient. Basic minpaku registration required but enforcement minimal in rural areas. Many small operators function informally given limited oversight capacity. Verify requirements for the property's jurisdiction.
The Asahikawa Airbnb and VRBO market appears broadly balanced. Supply has grown 40% year-over-year, while RevPAR has increased 15%, showing no clear supply-demand imbalance.
RevPAR is highest in July and February; it is lowest in April and November.
The most common amenities are Washing Machine (98%), Heating (98%), Kitchen (98%). The strongest positive revenue associations are TV (+49%), Ski In Out (+44%), Parking (+39%).
Average daily rate in Asahikawa is ¥38K, up 5% year-over-year. Rates peak in February and are lowest in April.
Guests in Asahikawa book an average of 39 days in advance, down 1% from last year. Booking windows range from 33 days for 1-bedroom listings to 44 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Wednesday. Nightly rates peak on Saturday and are lowest on Monday. Weekend occupancy is 13% higher than weekday occupancy.
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