Asahikawa
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Overview
Annual Rev
¥5.5m
12 mo avg
↓16%
from prior 12 mo
Occupancy rate
30%
12 mo avg
↓10%
from prior 12 mo
Avg daily rate
¥38,305
12 mo avg
↑2%
from prior 12 mo
Lead time
38 days
12 mo avg
↓4 days
from prior 12 mo
Revpar
¥10,629
12 mo avg
↓19%
from prior 12 mo
Methodology note: Figures reflect Asahikawa market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Ski | — | +¥5,145,099 | — | — |
| Sauna | 🔒 1• (•%) | 🔒 +¥3•••••• (+••%) | 🔒 ¥1••••••• | 🔒 ¥7•••••• |
| Parking | 🔒 2•• (••%) | 🔒 +¥3•••••• (+••%) | 🔒 ¥8•••••• | 🔒 ¥5•••••• |
| TV | 🔒 2•• (••%) | 🔒 +¥2•••••• (+••%) | 🔒 ¥8•••••• | 🔒 ¥6•••••• |
| Pets Allowed | 🔒 4• (••%) | 🔒 +¥1•••••• (+••%) | 🔒 ¥9•••••• | 🔒 ¥7•••••• |
| Heating | 🔒 2•• (••%) | 🔒 +¥1•••••• (+••%) | 🔒 ¥8•••••• | 🔒 ¥6•••••• |
| Internet | 🔒 2•• (••%) | 🔒 +¥1•••••• (+••%) | 🔒 ¥8•••••• | 🔒 ¥7•••••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
4+ bedrooms (2.7 nights)
1 bedroom (2.7 nights)
3 bedrooms (2.4 nights)
2 bedrooms (2.3 nights)
Cleaning fee by bedroom
1 bedroom (¥0)
2 bedrooms (¥0)
3 bedrooms (¥0)
4+ bedrooms (¥0)
Professional host share
Professionally managed (77%)
Independent hosts (23%)
Over the 12 months ending August 2026, the Asahikawa market averaged 534 active Airbnb and VRBO listings, up 38% from a year earlier and up 113% over two years.
An average Asahikawa listing earns ¥4M/year. High-performing listings earn ¥11M, while low-performing listings earn ¥2M.
Average occupancy in Asahikawa is 31%, producing RevPAR of ¥9K per available night.
4+ bedroom listings generate the highest average annual revenue in Asahikawa, at ¥7M.
Rules vary across Asahikawa. Asahikawa: Moderate. Minpaku registration required under national law, fire/safety standards. Standard enforcement through prefectural system. Furano: Moderate. Minpaku license mandatory, 180-day cap applies, building safety inspections. Tourism-dependent area with regular compliance checks. Biei: Moderate. National minpaku registration required, local notification to village office, safety standards. Small municipality with standard oversight of limited STR market. Verify requirements for the property's jurisdiction.
The Asahikawa Airbnb and VRBO market appears broadly balanced. Supply has grown 38% year-over-year, while RevPAR has increased 9%, showing no clear supply-demand imbalance.
RevPAR is highest in July and February; it is lowest in April and November.
The most common amenities are Washing Machine (99%), Heating (98%), Kitchen (98%). The strongest positive revenue associations are Internet (+81%), Parking (+70%), Ski In Out (+49%).
Average daily rate in Asahikawa is ¥38K, up 4% year-over-year. Rates peak in February and are lowest in April.
Guests in Asahikawa book an average of 39 days in advance, down 3% from last year. Booking windows range from 33 days for 1-bedroom listings to 43 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Saturday and are lowest on Monday. Weekend occupancy is 12% higher than weekday occupancy.