Asahikawa

As of June 2026, Asahikawa, Furano, Biei have 470 active Airbnb and VRBO listings. This represents a 26% increase from the previous year.

The average Airbnb or VRBO in Asahikawa generates ¥4M per year. High-performing properties earn ¥10M/year, while low-performing properties earn ¥2M/year. Supply growth of 26% YoY combined with declining revenue signals intensifying competition and market saturation, while the wide performance gap suggests operational execution and positioning increasingly determine viability as the market matures.

Airbnb and VRBO can be profitable in Asahikawa. Average annual revenue is ¥4M with 32% occupancy. High-performing properties earn up to ¥10M/year. Supply growth of 26% YoY outpaces declining revenue, signaling intensifying competition. The wide gap between average and top performers suggests market bifurcation where differentiation substantially impacts returns.

The average occupancy rate for Airbnbs and VRBOs in Asahikawa is 32%. This occupancy level, combined with an average nightly rate of ¥38K, results in a RevPAR (revenue per available room) of ¥8K per day.

4+ bedroom properties demonstrate the strongest performance in Asahikawa, with annual revenue of ¥6M. These properties balance operating costs and rental demand most effectively in the Asahikawa market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Asahikawa area. Asahikawa: Moderate. Minpaku license required under national law, fire/safety standards, 180-day cap unless hotel/ryokan licensed. Standard enforcement through prefectural system. Furano: Moderate. Minpaku registration mandatory, safety inspections required, 180-day limit. Enforcement present but tourism-friendly given ski resort economy. Biei: Lenient. Basic minpaku registration needed, but rural location means lighter oversight. Tourism-dependent area with minimal active enforcement despite national rules. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Asahikawa Airbnb and VRBO market is currently showing oversaturated conditions. Supply has grown 26% year-over-year, while RevPAR has decreased 15%. This indicates supply growth outpacing demand, pressuring returns. The 32% occupancy rate reflects intensified competition, while the substantial gap between average ($4.07M) and high-performing ($10.48M) revenues suggests market polarization—only differentiated properties are capturing disproportionate share.

Launch around November, 2-3 months before peak winter season (February peaks). This pre-peak timing lets you build reviews when competition is 62% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (October-April) when gaining traction is harder.

The most common amenities in Asahikawa listings include: Washing Machine (98%), Air Conditioning (93%), Kitchen (92%), Heating (91%), Tv (90%). Amenities that boost revenue the most include Ski In Out, Washing Machine, Tv, with Ski In Out properties earning approximately 71% more (¥13M/year vs ¥8M/year).

Monthly estimated revenue per listing in Asahikawa over the last 12 months: May: ¥154K, June: ¥222K, July: ¥390K, August: ¥299K, September: ¥136K, October: ¥122K, November: ¥75K, December: ¥344K, January: ¥435K, February: ¥516K, March: ¥224K, April: ¥68K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Asahikawa is ¥38K, up 4% year-over-year. By property size: 1-bedroom properties average ¥24K/night, 2-bedroom properties average ¥38K/night, 3-bedroom properties average ¥47K/night, 4+ bedroom properties average ¥59K/night. Rates peak in February and are lowest in April.

Guests in Asahikawa book an average of 38 days in advance, down 4% from last year. By property size: 1-bedroom: 32 days, 2-bedroom: 40 days, 3-bedroom: 44 days, 4+ bedroom: 44 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Asahikawa Airbnb and VRBO market has seen the following changes: supply grew 26%, revenue per listing decreased 15%, occupancy fell 31%, average nightly rates increased 4%, and lead time decreased 4%. The supply surge outpacing demand has intensified competition, compressing host margins despite rate increases. The significant gap between average and top-performing listings suggests market bifurcation where only premium properties maintain profitability.

In Asahikawa, Saturday sees the highest booking demand while Tuesday has the lowest. Nightly rates peak on Wednesday and are lowest on Monday. Weekends show 12% higher occupancy than weekdays.