St. Brelade, JE
Part of the Jersey market area
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Overview
Annual Rev
£29.5k
12 mo avg
↑26%
from prior 12 mo
Occupancy rate
46%
12 mo avg
↓1%
from prior 12 mo
Avg daily rate
£192
12 mo avg
↑28%
from prior 12 mo
Lead time
46 days
12 mo avg
↓5 days
from prior 12 mo
Revpar
£55
12 mo avg
↑19%
from prior 12 mo
Methodology note: Figures reflect Jersey market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Barbecue | — | +£23,554 | — | — |
| Washing Machine | 🔒 9• (••%) | 🔒 +£1•••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Pets Allowed | 🔒 2• (••%) | 🔒 +£1•••• (+••%) | 🔒 £5•••• | 🔒 £4•••• |
| Heating | 🔒 1•• (••%) | 🔒 +£8••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Parking | 🔒 1•• (••%) | 🔒 +£8••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
3 bedrooms (7.3 nights)
Studio (6.0 nights)
2 bedrooms (5.5 nights)
1 bedroom (5.5 nights)
4+ bedrooms (5.4 nights)
Cleaning fee by bedroom
4+ bedrooms (£151)
3 bedrooms (£117)
2 bedrooms (£81)
1 bedroom (£46)
Studio (£46)
Professional host share
Independent hosts (54%)
Professionally managed (46%)
Over the 12 months ending August 2026, the Jersey market averaged 147 active Airbnb and VRBO listings, down 12% from a year earlier and up 32% over two years.
An average Jersey listing earns £28K/year. High-performing listings earn £46K, while low-performing listings earn £15K.
Average occupancy in Jersey is 44%, producing RevPAR of £50 per available night.
4+ bedroom listings generate the highest average annual revenue in Jersey, at £70K.
Rules vary across Jersey. St. Helier: Moderate. Registration required with Tourism department, safety standards must be met. Planning permission needed for change of use. Moderate enforcement through complaints and inspections. St. Brelade: Moderate. Same Jersey-wide registration and safety requirements apply. Planning permission required. Enforcement varies, complaint-driven rather than proactive monitoring. Gorey: Moderate. Falls under Jersey regulations - registration mandatory, planning permission for material change of use. Limited active enforcement, mainly reactive to neighbor complaints. Verify requirements for the property's jurisdiction.
The Jersey Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 12% year-over-year, while RevPAR has increased 33%, suggesting demand is outpacing available supply.
RevPAR is highest in August and July; it is lowest in January and February.
The most common amenities are Internet (99%), Kitchen (98%), TV (97%). The strongest positive revenue associations are Washing Machine (+70%), Bbq (+63%), Pets Allowed (+44%).
Average daily rate in Jersey is £197, up 26% year-over-year. Rates peak in August and are lowest in March.
Guests in Jersey book an average of 45 days in advance, down 7% from last year. Booking windows range from 43 days for 1-bedroom listings to 47 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Friday and are lowest on Monday. Weekend occupancy is 10% higher than weekday occupancy.