Jersey

As of June 2026, St. Helier, St. Brelade, Gorey have 148 active Airbnb and VRBO listings. This represents a 14% decrease from the previous year.

The average Airbnb or VRBO in Jersey generates £23K per year. High-performing properties earn £40K/year, while low-performing properties earn £12K/year. Supply has contracted 13.9% year-over-year while revenue declined 21.3%, indicating demand is falling faster than hosts are exiting—a sign of softening market conditions. The wide performance gap suggests significant differentiation among properties, with occupancy averaging 43%.

Airbnb and VRBO can be profitable in Jersey. Average annual revenue is £23K with 43% occupancy. High-performing properties earn up to £40K/year. Declining supply and revenue year-over-year suggest a contracting market, while the significant gap between average and high performers indicates meaningful performance variance despite consistent occupancy rates.

The average occupancy rate for Airbnbs and VRBOs in Jersey is 43%. This occupancy level, combined with an average nightly rate of £181, results in a RevPAR (revenue per available room) of £37 per day.

4+ bedroom properties demonstrate the strongest performance in Jersey, with annual revenue of £51K. These properties balance operating costs and rental demand most effectively in the Jersey market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Jersey area. St. Helier: Moderate. Registration required with Tourism department, planning permission needed for whole-property rentals. Fire safety compliance mandatory. Enforcement increasing but inconsistent. St. Brelade: Moderate. Same Jersey-wide registration and planning rules apply. Tourist accommodation license required. Moderate enforcement, some unlicensed operations exist. Gorey: Moderate. Falls under Jersey regulations - registration, planning permission, safety standards required. Enforcement sporadic in smaller parishes. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Jersey Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 14% year-over-year, while RevPAR has decreased 21%. This indicates balanced supply-demand dynamics. The significant gap between average revenue ($23,325) and high-performing properties ($40,491) suggests market stratification, where top-tier listings capture disproportionate demand despite moderating occupancy at 43%.

Launch around January, 2-3 months before peak summer season (April peaks). This pre-peak timing lets you build reviews when competition is -2% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (March-January) when gaining traction is harder.

The most common amenities in Jersey listings include: Kitchen (97%), Tv (94%), Heating (93%), Washing Machine (82%), Balcony (50%). Amenities that boost revenue the most include Washing Machine, Bbq, Tv, with Washing Machine properties earning approximately 107% more (£46K/year vs £22K/year).

Monthly estimated revenue per listing in Jersey over the last 12 months: May: £1K, June: £1K, July: £1K, August: £2K, September: £1K, October: £1K, November: £802, December: £1K, January: £485, February: £548, March: £741, April: £2K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Jersey is £181, up 16% year-over-year. By property size: 1-bedroom properties average £127/night, 2-bedroom properties average £188/night, 3-bedroom properties average £270/night, 4+ bedroom properties average £479/night. Rates peak in April and are lowest in May.

Guests in Jersey book an average of 43 days in advance, down 17% from last year. By property size: 1-bedroom: 40 days, 2-bedroom: 45 days, 3-bedroom: 44 days, 4+ bedroom: 46 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Jersey Airbnb and VRBO market has seen the following changes: supply declined 14%, revenue per listing decreased 21%, occupancy fell 5%, average nightly rates increased 16%, and lead time decreased 17%. Despite rate increases, the steeper revenue decline suggests demand is contracting faster than supply, intensifying competition. The wide gap between average ($23,325) and high-performing listings ($40,491) indicates significant performance stratification in the market.

In Jersey, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Saturday and are lowest on Monday. Weekends show 9% higher occupancy than weekdays.