St. Aubin, JE
Part of the Jersey market area
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Overview
Annual Rev
£30.9k
12 mo avg
↑25%
from prior 12 mo
Occupancy rate
46%
12 mo avg
↓1%
from prior 12 mo
Avg daily rate
£194
12 mo avg
↑26%
from prior 12 mo
Lead time
48 days
12 mo avg
↓0 days
from prior 12 mo
Revpar
£59
12 mo avg
↑41%
from prior 12 mo
Methodology note: Figures reflect Jersey market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Pets Allowed | — | +£19,737 | — | — |
| Barbecue | 🔒 2• (••%) | 🔒 +£1•••• (+••%) | 🔒 £5•••• | 🔒 £4•••• |
| Washing Machine | 🔒 9• (••%) | 🔒 +£1•••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Heating | 🔒 1•• (••%) | 🔒 +£9••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Parking | 🔒 1•• (••%) | 🔒 +£8••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Air conditioning | 🔒 8 (•%) | 🔒 +£4••• (+••%) | 🔒 £4•••• | 🔒 £4•••• |
| Gym | 🔒 1• (•%) | 🔒 +£1••• (+•%) | 🔒 £4•••• | 🔒 £4•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
4+ bedrooms (6.4 nights)
3 bedrooms (6.2 nights)
1 bedroom (5.8 nights)
Studio (5.6 nights)
2 bedrooms (5.6 nights)
Cleaning fee by bedroom
4+ bedrooms (£151)
3 bedrooms (£117)
2 bedrooms (£79)
Studio (£46)
1 bedroom (£44)
Professional host share
Independent hosts (72%)
Professionally managed (28%)
Over the 12 months ending September 2026, the Jersey market averaged 150 active Airbnb and VRBO listings, down 8% from a year earlier and up 35% over two years.
An average Jersey listing earns £28K/year. High-performing listings earn £46K, while low-performing listings earn £16K.
Average occupancy in Jersey is 44%, producing RevPAR of £53 per available night.
4+ bedroom listings generate the highest average annual revenue in Jersey, at £72K.
Rules vary across Jersey. St. Helier: Moderate. Registration required with Tourism Department, safety standards compliance. Jersey-wide rules apply. Moderate enforcement through inspections. St. Brelade: Moderate. Same Jersey registration system, tourism licensing needed. Parish planning consent required for change of use. Standard enforcement. Gorey (St. Martin Parish): Moderate. Jersey registration mandatory, compliance with tourism standards. Parish-level planning oversight. Consistent enforcement across island. Verify requirements for the property's jurisdiction.
The Jersey Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 8% year-over-year, while RevPAR has increased 48%, suggesting demand is outpacing available supply.
RevPAR is highest in August and September; it is lowest in January and February.
The most common amenities are Internet (98%), TV (98%), Kitchen (98%). The strongest positive revenue associations are Washing Machine (+56%), Pets Allowed (+50%), Bbq (+48%).
Average daily rate in Jersey is £198, up 24% year-over-year. Rates peak in August and are lowest in March.
Guests in Jersey book an average of 46 days in advance, up 2% from last year. Booking windows range from 45 days for 1-bedroom listings to 50 days for 2-bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Friday and are lowest on Monday. Weekend occupancy is 11% higher than weekday occupancy.