St. Aubin, JE
Part of the Jersey market area
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Annual revenue (actual)
£30.9k
12 mo avg
↑25%
from prior 12 mo
Occupancy rate
46%
12 mo avg
↓1%
from prior 12 mo
Avg daily rate
£194
12 mo avg
↑26%
from prior 12 mo
Lead time
48 days
12 mo avg
↓0 days
from prior 12 mo
Revpar
£59
12 mo avg
↑41%
from prior 12 mo
Methodology note: Figures reflect Jersey market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
Shows how specific amenities impact revenue. Beware false correlation i.e. more expensive properties tend to have pools or views.
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Pets Allowed | — | +£19,737 | — | — |
| Barbecue | 🔒 2• (••%) | 🔒 +£1•••• (+••%) | 🔒 £5•••• | 🔒 £4•••• |
| Washing Machine | 🔒 9• (••%) | 🔒 +£1•••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Heating | 🔒 1•• (••%) | 🔒 +£9••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Parking | 🔒 1•• (••%) | 🔒 +£8••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Air conditioning | 🔒 8 (•%) | 🔒 +£4••• (+••%) | 🔒 £4•••• | 🔒 £4•••• |
| Gym | 🔒 1• (•%) | 🔒 +£1••• (+•%) | 🔒 £4•••• | 🔒 £4•••• |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
4+ bedrooms (6.4 nights)
3 bedrooms (6.2 nights)
1 bedroom (5.8 nights)
Studio (5.6 nights)
2 bedrooms (5.6 nights)
Cleaning fee by bedroom
4+ bedrooms (£151)
3 bedrooms (£117)
2 bedrooms (£79)
Studio (£46)
1 bedroom (£44)
Professional host share
Independent hosts (72%)
Professionally managed (28%)
Over the 12 months ending September 2026, the Jersey market averaged 150 active Airbnb and VRBO listings, down 8% from a year earlier and up 35% over two years.
An average Jersey listing earns £28K/year. High-performing listings earn £46K, while low-performing listings earn £16K.
Average occupancy in Jersey is 44%, producing RevPAR of £53 per available night.
4+ bedroom listings generate the highest average annual revenue in Jersey, at £72K.
Rules vary across Jersey. St. Helier: Moderate. Registration required with Tourism Department, safety standards compliance. Jersey-wide rules apply. Moderate enforcement through inspections. St. Brelade: Moderate. Same Jersey registration system, tourism licensing needed. Parish planning consent required for change of use. Standard enforcement. Gorey (St. Martin Parish): Moderate. Jersey registration mandatory, compliance with tourism standards. Parish-level planning oversight. Consistent enforcement across island. Verify requirements for the property's jurisdiction.
The Jersey Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 8% year-over-year, while RevPAR has increased 48%, suggesting demand is outpacing available supply.
RevPAR is highest in August and September; it is lowest in January and February.
The most common amenities are Internet (98%), TV (98%), Kitchen (98%). The strongest positive revenue associations are Washing Machine (+56%), Pets Allowed (+50%), Bbq (+48%).
Average daily rate in Jersey is £198, up 24% year-over-year. Rates peak in August and are lowest in March.
Guests in Jersey book an average of 46 days in advance, up 2% from last year. Booking windows range from 45 days for 1-bedroom listings to 50 days for 2-bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Friday and are lowest on Monday. Weekend occupancy is 11% higher than weekday occupancy.
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