Praia a Mare

As of June 2026, Scalea, Praia a Mare, Diamante have 500 active Airbnb and VRBO listings. This represents a 37% decrease from the previous year.

The average Airbnb or VRBO in Scalea generates €6K per year. High-performing properties earn €19K/year, while low-performing properties earn €2K/year. The wide revenue disparity suggests that top-tier assets capture significantly larger market share, as the overall market contraction of 27% highlights a struggle for average listings to maintain visibility against superior competition.

Airbnb and VRBO can be profitable in Scalea. Average annual revenue is €6K with 16% occupancy. High-performing properties earn up to €19K/year. With a 37% reduction in total supply, the market is undergoing a consolidation phase where only the most effective listings remain viable contributors to local tourism demand.

The average occupancy rate for Airbnbs and VRBOs in Scalea is 16%. This occupancy level, combined with an average nightly rate of €131, results in a RevPAR (revenue per available room) of €10 per day.

4+ bedroom properties demonstrate the strongest performance in Scalea, with annual revenue of €22K. These properties balance operating costs and rental demand most effectively in the Scalea market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Scalea area. Scalea: Lenient. Regional tourist registration (CIR code) required, basic safety standards. Light enforcement, many operate informally. Praia a Mare: Lenient. CIR registration mandatory, occasional tax compliance checks. Minimal active enforcement, widespread informal rentals. Diamante: Lenient. CIR code and tourist tax collection required. Limited enforcement capacity, hosts commonly operate with minimal oversight. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Scalea Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 37% year-over-year, while RevPAR has decreased 27%. This indicates balanced supply-demand dynamics. This simultaneous drop in inventory and revenue suggests that the market is shedding underperforming units, effectively recalibrating the landscape to match the current lower interest levels.

Launch around May, 2-3 months before peak summer season (August peaks). This pre-peak timing lets you build reviews when competition is 45% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (March-January) when gaining traction is harder.

The most common amenities in Scalea listings include: Kitchen (91%), Washing Machine (88%), Tv (78%), Air Conditioning (77%), Heating (59%). Amenities that boost revenue the most include Gym, Washing Machine, Tv, with Gym properties earning approximately 121% more (€66K/year vs €30K/year).

Monthly estimated revenue per listing in Scalea over the last 12 months: May: €167, June: €418, July: €563, August: €784, September: €454, October: €203, November: €163, December: €216, January: €85, February: €93, March: €158, April: €319. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Scalea is €131, up 32% year-over-year. By property size: 1-bedroom properties average €96/night, 2-bedroom properties average €110/night, 3-bedroom properties average €149/night, 4+ bedroom properties average €398/night. Rates peak in August and are lowest in January.

Guests in Scalea book an average of 26 days in advance, down 31% from last year. By property size: 1-bedroom: 25 days, 2-bedroom: 26 days, 3-bedroom: 29 days, 4+ bedroom: 26 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Scalea Airbnb and VRBO market has seen the following changes: supply declined 37%, revenue per listing decreased 27%, occupancy fell 20%, average nightly rates increased 32%, and lead time decreased 31%. The inverse relationship between rising rates and falling occupancy points to a market struggling to justify higher pricing, resulting in a more reactive, last-minute booking environment.

In Scalea, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Sunday and are lowest on Monday. Weekends show 5% higher occupancy than weekdays.