Ostuni, IT
Part of the Taranto market area
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Overview
Annual Rev
€22k
12 mo avg
↑8%
from prior 12 mo
Occupancy rate
36%
12 mo avg
↓4%
from prior 12 mo
Avg daily rate
€132
12 mo avg
↑16%
from prior 12 mo
Lead time
29 days
12 mo avg
↓5 days
from prior 12 mo
Revpar
€34
12 mo avg
↑14%
from prior 12 mo
Methodology note: Figures reflect Taranto market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Pool | — | +€19,383 | — | — |
| Barbecue | 🔒 3•• (••%) | 🔒 +€9••• (+••%) | 🔒 €3•••• | 🔒 €2•••• |
| Washing Machine | 🔒 7•• (••%) | 🔒 +€9••• (+••%) | 🔒 €2•••• | 🔒 €1•••• |
| EV Charger | 🔒 2• (•%) | 🔒 +€8••• (+••%) | 🔒 €3•••• | 🔒 €2•••• |
| Parking | 🔒 6•• (••%) | 🔒 +€6••• (+••%) | 🔒 €2•••• | 🔒 €2•••• |
| Gym | 🔒 6• (•%) | 🔒 +€4••• (+••%) | 🔒 €3•••• | 🔒 €2•••• |
| Internet | 🔒 6•• (••%) | 🔒 +€4••• (+••%) | 🔒 €2•••• | 🔒 €2•••• |
| Hot Tub | 🔒 5• (•%) | 🔒 +€3••• (+••%) | 🔒 €3•••• | 🔒 €2•••• |
| Bicycles | 🔒 7• (•%) | 🔒 +€2••• (+••%) | 🔒 €2•••• | 🔒 €2•••• |
| Heating | 🔒 5•• (••%) | 🔒 +€2••• (+••%) | 🔒 €2•••• | 🔒 €2•••• |
| Pets Allowed | 🔒 4•• (••%) | 🔒 +€2••• (+••%) | 🔒 €2•••• | 🔒 €2•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
3 bedrooms (8.9 nights)
2 bedrooms (8.8 nights)
4+ bedrooms (8.6 nights)
1 bedroom (7.8 nights)
Studio (7.0 nights)
Cleaning fee by bedroom
4+ bedrooms (€169)
3 bedrooms (€122)
2 bedrooms (€76)
Studio (€53)
1 bedroom (€45)
Professional host share
Professionally managed (81%)
Independent hosts (19%)
Over the 12 months ending August 2026, the Taranto market averaged 2,006 active Airbnb and VRBO listings, down 24% from a year earlier and down 19% over two years.
An average Taranto listing earns €14K/year. High-performing listings earn €46K, while low-performing listings earn €7K.
Average occupancy in Taranto is 27%, producing RevPAR of €24 per available night.
4+ bedroom listings generate the highest average annual revenue in Taranto, at €34K.
Rules vary across Taranto. Taranto: Moderate. Regional registration (CIN) required, tax compliance mandatory. Standard enforcement through tax authorities. Alberobello: Moderate. CIN registration required, tourist tax collection mandatory. Moderate enforcement given UNESCO status and tourism focus. Ostuni: Moderate. Puglia CIN registration required, tax compliance needed. Standard enforcement in tourist areas. Martina Franca: Lenient. CIN registration technically required but minimal enforcement. Many hosts operate informally in this smaller market. Verify requirements for the property's jurisdiction.
The Taranto Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 24% year-over-year, while RevPAR has increased 40%, suggesting demand is outpacing available supply.
RevPAR is highest in August and July; it is lowest in January and February.
The most common amenities are Air Conditioning (98%), TV (91%), Kitchen (88%). The strongest positive revenue associations are Pool (+77%), Washing Machine (+50%), Bbq (+40%).
Average daily rate in Taranto is €138, up 14% year-over-year. Rates peak in August and are lowest in January.
Guests in Taranto book an average of 28 days in advance, down 17% from last year. Booking windows range from 26 days for 1-bedroom listings to 35 days for 3-bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Tuesday and are lowest on Wednesday.