Matera

As of June 2026, Policoro, Metaponto, Matera have 310 active Airbnb and VRBO listings. This represents a 26% decrease from the previous year.

The average Airbnb or VRBO in Policoro generates €5K per year. High-performing properties earn €17K/year, while low-performing properties earn €2K/year. The wide revenue delta suggests that earnings are heavily segmented, with top performers capturing a disproportionate share of the limited demand in a market currently experiencing a contraction in total listings.

Airbnb and VRBO can be profitable in Policoro. Average annual revenue is €5K with 17% occupancy. High-performing properties earn up to €17K/year. This significant performance gap indicates that while overall occupancy remains low, a subset of properties successfully navigates the current market environment, potentially through specialized positioning or more effective capture of seasonal demand.

The average occupancy rate for Airbnbs and VRBOs in Policoro is 17%. This occupancy level, combined with an average nightly rate of €120, results in a RevPAR (revenue per available room) of €9 per day.

4+ bedroom properties demonstrate the strongest performance in Policoro, with annual revenue of €8K. These properties balance operating costs and rental demand most effectively in the Policoro market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Policoro area. Policoro: Lenient. Regional registration (CIR code) required, tourist tax collection. Light enforcement, many operate informally. Metaponto: Lenient. Regional registration (CIR code) required, tourist tax collection. Minimal enforcement in this beach resort area. Matera: Moderate. Regional registration (CIR code) mandatory, tourist tax, safety standards. Enforcement increased due to tourism pressure, but still gaps exist. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Policoro Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 26% year-over-year, while RevPAR has decreased 35%. This indicates balanced supply-demand dynamics. The concurrent drop in both supply and revenue suggests a period of market correction where the reduction in inventory has not yet stabilized the overall income generated per property.

Launch around May, 2-3 months before peak summer season (August peaks). This pre-peak timing lets you build reviews when competition is 55% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (March-February) when gaining traction is harder.

The most common amenities in Policoro listings include: Air Conditioning (97%), Tv (90%), Kitchen (89%), Washing Machine (83%), Heating (62%). Amenities that boost revenue the most include Pool, with Pool properties earning approximately 17% more (€24K/year vs €21K/year).

Monthly estimated revenue per listing in Policoro over the last 12 months: May: €185, June: €317, July: €524, August: €701, September: €308, October: €191, November: €256, December: €263, January: €111, February: €85, March: €160, April: €292. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Policoro is €120, up 18% year-over-year. By property size: 1-bedroom properties average €91/night, 2-bedroom properties average €122/night, 3-bedroom properties average €133/night, 4+ bedroom properties average €166/night. Rates peak in August and are lowest in January.

Guests in Policoro book an average of 25 days in advance, down 30% from last year. By property size: 1-bedroom: 25 days, 2-bedroom: 25 days, 3-bedroom: 22 days, 4+ bedroom: 21 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Policoro Airbnb and VRBO market has seen the following changes: supply declined 26%, revenue per listing decreased 35%, occupancy fell 24%, average nightly rates increased 18%, and lead time decreased 30%. These metrics point to a tightening market where hosts are raising prices despite lower utilization, reflecting a shift toward shorter booking windows and reduced overall guest volume.

In Policoro, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Tuesday and are lowest on Sunday. Weekends show 6% higher occupancy than weekdays.