Gioia del Colle

As of June 2026, Matera, Altamura, Gravina in Puglia have 853 active Airbnb and VRBO listings. This represents a 18% decrease from the previous year.

The average Airbnb or VRBO in Matera generates €11K per year. High-performing properties earn €29K/year, while low-performing properties earn €5K/year. This wide revenue spread, despite an 18% reduction in total inventory, suggests that demand is increasingly concentrated among a select tier of premium assets rather than being distributed evenly across the market.

Airbnb and VRBO can be profitable in Matera. Average annual revenue is €11K with 25% occupancy. High-performing properties earn up to €29K/year. The delta between average and top-tier earners highlights that profitability in this market is highly sensitive to asset-specific appeal, even as overall supply contracts.

The average occupancy rate for Airbnbs and VRBOs in Matera is 25%. This occupancy level, combined with an average nightly rate of €124, results in a RevPAR (revenue per available room) of €22 per day.

4+ bedroom properties demonstrate the strongest performance in Matera, with annual revenue of €19K. These properties balance operating costs and rental demand most effectively in the Matera market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Matera area. Matera: Moderate. Regional tourist accommodation registration (CIN code) required, tax reporting mandatory. Growing enforcement as UNESCO site attracts scrutiny. Most hosts comply due to tourism focus. Altamura: Lenient. Basic regional registration (CIN) required, but minimal local oversight. Light enforcement, many operate informally. Standard Puglia tax rules apply nominally. Gravina in Puglia: Lenient. Regional CIN registration technically required. Very light enforcement, limited tourism infrastructure means minimal scrutiny. Informal operations common. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Matera Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 18% year-over-year, while RevPAR has decreased 1%. This indicates balanced supply-demand dynamics. The contraction in supply offsetting stagnant revenue suggests a market that is stabilizing by shedding less competitive listings.

Launch around January, 2-3 months before peak fall season (April peaks). This pre-peak timing lets you build reviews when competition is 20% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (March-February) when gaining traction is harder.

The most common amenities in Matera listings include: Kitchen (91%), Heating (81%), Air Conditioning (80%), Tv (78%), Parking (51%). Amenities that boost revenue the most include Hot Tub, Air Conditioning, Tv, with Hot Tub properties earning approximately 21% more (€25K/year vs €21K/year).

Monthly estimated revenue per listing in Matera over the last 12 months: May: €713, June: €630, July: €640, August: €808, September: €751, October: €809, November: €565, December: €808, January: €470, February: €382, March: €518, April: €930. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Matera is €124, up 23% year-over-year. By property size: 1-bedroom properties average €116/night, 2-bedroom properties average €121/night, 3-bedroom properties average €159/night, 4+ bedroom properties average €290/night. Rates peak in April and are lowest in May.

Guests in Matera book an average of 33 days in advance, down 22% from last year. By property size: 1-bedroom: 32 days, 2-bedroom: 34 days, 3-bedroom: 36 days, 4+ bedroom: 39 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Matera Airbnb and VRBO market has seen the following changes: supply declined 18%, revenue per listing decreased 1%, occupancy fell 5%, average nightly rates increased 23%, and lead time decreased 22%. These shifting metrics point toward a market pivot where hosts are aggressively testing higher price points despite tightening demand and shorter booking windows.

In Matera, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Saturday and are lowest on Wednesday. Weekends show 26% higher occupancy than weekdays.