Brunico

As of June 2026, Bolzano, Merano, Bressanone have 2,054 active Airbnb and VRBO listings. This represents a 9% decrease from the previous year.

The average Airbnb or VRBO in Bolzano Bozen generates €22K per year. High-performing properties earn €65K/year, while low-performing properties earn €9K/year. This wide revenue spread highlights a market where top-tier assets capture significantly higher guest spending, likely driven by distinct property differentiation or superior positioning against a shrinking total supply.

Airbnb and VRBO can be profitable in Bolzano Bozen. Average annual revenue is €22K with 30% occupancy. High-performing properties earn up to €65K/year. The delta between average and high performance suggests that while baseline occupancy is moderate, top earners benefit from a clear competitive edge in a tightening market environment.

The average occupancy rate for Airbnbs and VRBOs in Bolzano Bozen is 30%. This occupancy level, combined with an average nightly rate of €234, results in a RevPAR (revenue per available room) of €45 per day.

4+ bedroom properties demonstrate the strongest performance in Bolzano Bozen, with annual revenue of €41K. These properties balance operating costs and rental demand most effectively in the Bolzano Bozen market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Bolzano Bozen area. Bolzano: Moderate. Registration with province required, tourist tax collection mandatory. Some enforcement through tax audits and inspections. Merano: Moderate. Provincial registration needed, quality standards apply, tourist tax required. Periodic checks by tourism authorities. Bressanone: Moderate. Provincial registration system, compliance with safety standards, tourist tax collection. Enforcement exists but not aggressive. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Bolzano Bozen Airbnb and VRBO market is currently showing balanced with strong demand conditions. Supply has declined 9% year-over-year, while RevPAR has increased 8%. This indicates healthy demand growth outpacing supply. Such dynamics reflect a consolidation phase where the existing inventory is capturing more value despite the reduction in available listings.

Launch around September, 2-3 months before peak summer season (December peaks). This pre-peak timing lets you build reviews when competition is 6% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (March-November) when gaining traction is harder.

The most common amenities in Bolzano Bozen listings include: Kitchen (88%), Tv (66%), Washing Machine (65%), Heating (61%), Balcony (60%). Amenities that boost revenue the most include Sauna, Hot Tub, Ev Charger, with Sauna properties earning approximately 60% more (€54K/year vs €34K/year).

Monthly estimated revenue per listing in Bolzano Bozen over the last 12 months: May: €863, June: €1K, July: €2K, August: €2K, September: €1K, October: €1K, November: €731, December: €2K, January: €1K, February: €2K, March: €941, April: €1K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Bolzano Bozen is €234, up 46% year-over-year. By property size: 1-bedroom properties average €184/night, 2-bedroom properties average €262/night, 3-bedroom properties average €312/night, 4+ bedroom properties average €500/night. Rates peak in February and are lowest in May.

Guests in Bolzano Bozen book an average of 40 days in advance, down 24% from last year. By property size: 1-bedroom: 37 days, 2-bedroom: 42 days, 3-bedroom: 45 days, 4+ bedroom: 47 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Bolzano Bozen Airbnb and VRBO market has seen the following changes: supply declined 9%, revenue per listing increased 8%, occupancy fell 12%, average nightly rates increased 46%, and lead time decreased 24%. These shifts suggest a pivot toward higher-margin, shorter-booking-window stays, indicating that the market is adapting to a less volume-heavy but higher-priced operational model.

In Bolzano Bozen, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Friday and are lowest on Monday. Weekends show 11% higher occupancy than weekdays.