Varaždin

As of June 2026, Varaždin, Čakovec, Koprivnica have 340 active Airbnb and VRBO listings. This represents a 5% increase from the previous year.

The average Airbnb or VRBO in Varaždin generates kn167K per year. High-performing properties earn kn658K/year, while low-performing properties earn kn64K/year. This massive variance suggests that market success is heavily bifurcated, with top-tier assets capturing outsized revenue shares while the majority of inventory struggles to gain traction in a stagnant revenue environment.

Airbnb and VRBO can be profitable in Varaždin. Average annual revenue is kn167K with 32% occupancy. High-performing properties earn up to kn658K/year. The delta between the average and high-end indicates that the market rewards specific asset profiles significantly more than others, despite a relatively low overall occupancy rate.

The average occupancy rate for Airbnbs and VRBOs in Varaždin is 32%. This occupancy level, combined with an average nightly rate of kn2K, results in a RevPAR (revenue per available room) of kn323 per day.

4+ bedroom properties demonstrate the strongest performance in Varaždin, with annual revenue of kn349K. These properties balance operating costs and rental demand most effectively in the Varaždin market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Varaždin area. Varaždin: Moderate. Registration with tax authority required, tourist board notification, safety standards. Moderate enforcement through inspections. Čakovec: Moderate. Registration mandatory, categorization certificate needed, tax compliance required. Standard enforcement via periodic checks. Koprivnica: Moderate. Registration with Ministry of Tourism, categorization required, local permits needed. Moderate enforcement through inspections. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Varaždin Airbnb and VRBO market is currently showing balanced conditions. Supply has grown 5% year-over-year, while RevPAR has increased 1%. This indicates balanced supply-demand dynamics. Such equilibrium suggests the market is currently absorbing new inventory without experiencing immediate dilution of existing owner earnings.

Launch around May, 2-3 months before peak summer season (August peaks). This pre-peak timing lets you build reviews when competition is 30% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (January-February) when gaining traction is harder.

The most common amenities in Varaždin listings include: Air Conditioning (95%), Tv (89%), Kitchen (87%), Heating (78%), Washing Machine (74%). Amenities that boost revenue the most include Pool, Hot Tub, Bbq, with Pool properties earning approximately 317% more (kn705K/year vs kn169K/year).

Monthly estimated revenue per listing in Varaždin over the last 12 months: May: kn7K, June: kn15K, July: kn21K, August: kn26K, September: kn9K, October: kn6K, November: kn6K, December: kn8K, January: kn6K, February: kn4K, March: kn5K, April: kn6K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Varaždin is kn2K, up 28% year-over-year. By property size: 1-bedroom properties average kn740/night, 2-bedroom properties average kn1K/night, 3-bedroom properties average kn3K/night, 4+ bedroom properties average kn4K/night. Rates peak in August and are lowest in May.

Guests in Varaždin book an average of 28 days in advance, down 35% from last year. By property size: 1-bedroom: 23 days, 2-bedroom: 27 days, 3-bedroom: 32 days, 4+ bedroom: 39 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Varaždin Airbnb and VRBO market has seen the following changes: supply grew 5%, revenue per listing increased 1%, occupancy fell 15%, average nightly rates increased 28%, and lead time decreased 35%. These metrics reflect a shift toward higher pricing strategies amidst lower volume, indicating a market transitioning toward shorter-notice, premium-priced bookings.

In Varaždin, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Friday and are lowest on Tuesday. Weekends show 40% higher occupancy than weekdays.