Ugljan

As of June 2026, Ugljan, Zadar, Biograd na Moru have 995 active Airbnb and VRBO listings. This represents a 18% decrease from the previous year.

The average Airbnb or VRBO in Ugljan generates kn66K per year. High-performing properties earn kn312K/year, while low-performing properties earn kn32K/year. The extreme revenue variance suggests that market success is heavily bifurcated, where top-tier assets capture significantly larger shares of demand despite an overall 40% contraction in annual revenue.

Airbnb and VRBO can be profitable in Ugljan. Average annual revenue is kn66K with 22% occupancy. High-performing properties earn up to kn312K/year. The 22% average occupancy rate, paired with the large earnings gap, highlights a market where limited demand is concentrated among a small segment of properties rather than distributed across the supply.

The average occupancy rate for Airbnbs and VRBOs in Ugljan is 22%. This occupancy level, combined with an average nightly rate of kn1K, results in a RevPAR (revenue per available room) of kn98 per day.

4+ bedroom properties demonstrate the strongest performance in Ugljan, with annual revenue of kn209K. These properties balance operating costs and rental demand most effectively in the Ugljan market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Ugljan area. Ugljan: Moderate. Registration required, tourist board approval, safety standards. Standard enforcement in tourist areas. Zadar: Moderate. Categorization certificate mandatory, registration with tourist board, tax compliance. Active enforcement in city center. Biograd na Moru: Moderate. Registration and categorization required, local permits needed. Moderate enforcement, focused on coastal zones. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Ugljan Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 18% year-over-year, while RevPAR has decreased 41%. This indicates balanced supply-demand dynamics. While the reduction in listings suggests a market correction, the steeper decline in revenue per available room points to weakening underlying demand that outpaces the supply contraction.

Launch around May, 2-3 months before peak summer season (August peaks). This pre-peak timing lets you build reviews when competition is 38% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (March-February) when gaining traction is harder.

The most common amenities in Ugljan listings include: Air Conditioning (89%), Kitchen (80%), Tv (70%), Balcony (61%), Bbq (52%). Amenities that boost revenue the most include Hot Tub, Pool, Gym, with Hot Tub properties earning approximately 153% more (kn531K/year vs kn210K/year).

Monthly estimated revenue per listing in Ugljan over the last 12 months: May: kn2K, June: kn5K, July: kn9K, August: kn9K, September: kn4K, October: kn2K, November: kn832, December: kn900, January: kn299, February: kn235, March: kn453, April: kn2K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Ugljan is kn1K, up 12% year-over-year. By property size: 1-bedroom properties average kn703/night, 2-bedroom properties average kn951/night, 3-bedroom properties average kn1K/night, 4+ bedroom properties average kn2K/night. Rates peak in August and are lowest in March.

Guests in Ugljan book an average of 27 days in advance, down 38% from last year. By property size: 1-bedroom: 26 days, 2-bedroom: 26 days, 3-bedroom: 25 days, 4+ bedroom: 28 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Ugljan Airbnb and VRBO market has seen the following changes: supply declined 18%, revenue per listing decreased 41%, occupancy fell 16%, average nightly rates increased 12%, and lead time decreased 38%. These metrics reveal a shift toward short-notice bookings and higher pricing, which has not been sufficient to offset the overall drop in occupancy.

In Ugljan, Friday sees the highest booking demand while Sunday has the lowest. Nightly rates peak on Tuesday and are lowest on Sunday.