Stara Novalja, HR
Part of the Pag market area
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Overview
Annual Rev
kn230.6k
12 mo avg
↓13%
from prior 12 mo
Occupancy rate
29%
12 mo avg
↓4%
from prior 12 mo
Avg daily rate
kn1,432
12 mo avg
↓5%
from prior 12 mo
Lead time
26 days
12 mo avg
↓12 days
from prior 12 mo
Revpar
kn284
12 mo avg
↓17%
from prior 12 mo
Methodology note: Figures reflect Pag market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Sauna | — | +kn 411,433 | — | — |
| Hot Tub | 🔒 4• (•%) | 🔒 +kn 2••••• (+•••%) | 🔒 kn 4••••• | 🔒 kn 2••••• |
| Pool | 🔒 3•• (••%) | 🔒 +kn 1••••• (+•••%) | 🔒 kn 3••••• | 🔒 kn 1••••• |
| Washing Machine | 🔒 4•• (••%) | 🔒 +kn 1••••• (+•••%) | 🔒 kn 2••••• | 🔒 kn 1••••• |
| Gym | 🔒 1•• (••%) | 🔒 +kn 9•••• (+••%) | 🔒 kn 3••••• | 🔒 kn 2••••• |
| EV Charger | 🔒 2• (•%) | 🔒 +kn 9•••• (+••%) | 🔒 kn 3••••• | 🔒 kn 2••••• |
| Heating | 🔒 5•• (••%) | 🔒 +kn 7•••• (+••%) | 🔒 kn 2••••• | 🔒 kn 1••••• |
| Barbecue | 🔒 4•• (••%) | 🔒 +kn 2•••• (+••%) | 🔒 kn 2••••• | 🔒 kn 2••••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
Studio (10.3 nights)
2 bedrooms (10.3 nights)
3 bedrooms (9.2 nights)
1 bedroom (8.9 nights)
4+ bedrooms (8.5 nights)
Cleaning fee by bedroom
4+ bedrooms (HRK 163)
3 bedrooms (HRK 115)
2 bedrooms (HRK 74)
1 bedroom (HRK 47)
Studio (HRK 40)
Professional host share
Professionally managed (86%)
Independent hosts (14%)
Over the 12 months ending August 2026, the Pag market averaged 2,180 active Airbnb and VRBO listings, down 3% from a year earlier and down 17% over two years.
An average Pag listing earns kn111K/year. High-performing listings earn kn474K, while low-performing listings earn kn62K.
Average occupancy in Pag is 22%, producing RevPAR of kn176 per available night.
4+ bedroom listings generate the highest average annual revenue in Pag, at kn312K.
Rules vary across Pag. Pag: Moderate. Registration required with tourist board, tax ID needed, safety standards must be met. Standard Croatian STR rules apply. Moderate enforcement during peak season. Novalja: Moderate. Registration mandatory, categorization certificate required, tourist tax collection enforced. Popular party destination means authorities monitor compliance. Active summer enforcement, lighter off-season. Verify requirements for the property's jurisdiction.
The Pag Airbnb and VRBO market appears broadly balanced. Supply has declined 3% year-over-year, while RevPAR has decreased 4%, showing no clear supply-demand imbalance.
RevPAR is highest in August and July; it is lowest in February and January.
The most common amenities are Air Conditioning (98%), Internet (98%), Parking (96%). The strongest positive revenue associations are Pool (+82%), Washing Machine (+60%), Gym (+44%).
Average daily rate in Pag is kn1K, up 7% year-over-year. Rates peak in July and are lowest in October.
Guests in Pag book an average of 29 days in advance, down 17% from last year. Booking windows range from 24 days for 1-bedroom listings to 42 days for 4+ bedroom listings.
Booking demand is highest on Friday and lowest on Sunday. Nightly rates peak on Friday and are lowest on Monday.