Lun

As of June 2026, Pag, Novalja have 2,160 active Airbnb and VRBO listings. This represents a 11% decrease from the previous year.

The average Airbnb or VRBO in Pag generates kn110K per year. High-performing properties earn kn577K/year, while low-performing properties earn kn53K/year. The extreme variance between top earners and the average suggests that revenue potential is heavily concentrated, indicating that market performance is currently bifurcated rather than uniform.

Airbnb and VRBO can be profitable in Pag. Average annual revenue is kn110K with 24% occupancy. High-performing properties earn up to kn577K/year. The low 24% occupancy rate alongside the significant revenue ceiling implies that profitability is highly sensitive to specific property positioning rather than general market baseline performance.

The average occupancy rate for Airbnbs and VRBOs in Pag is 24%. This occupancy level, combined with an average nightly rate of kn1K, results in a RevPAR (revenue per available room) of kn147 per day.

4+ bedroom properties demonstrate the strongest performance in Pag, with annual revenue of kn275K. These properties balance operating costs and rental demand most effectively in the Pag market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Pag area. Pag: Moderate. Registration required, tourist tax collection mandatory. Standard Croatian STR rules apply. Moderate enforcement through tax inspections. Novalja: Moderate. Registration and categorization required, tourist tax mandatory. High STR density but enforcement focuses on tax compliance and safety standards rather than restrictions. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Pag Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 11% year-over-year, while RevPAR has decreased 45%. This indicates balanced supply-demand dynamics. The sharp drop in revenue despite shrinking supply suggests that demand contraction is outpacing the reduction in available inventory, signaling intensifying pressure on nightly rates.

Launch around May, 2-3 months before peak summer season (August peaks). This pre-peak timing lets you build reviews when competition is 60% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (March-February) when gaining traction is harder.

The most common amenities in Pag listings include: Air Conditioning (98%), Kitchen (87%), Tv (87%), Balcony (60%), Heating (59%). Amenities that boost revenue the most include Hot Tub, Pool, Gym, with Hot Tub properties earning approximately 102% more (kn525K/year vs kn260K/year).

Monthly estimated revenue per listing in Pag over the last 12 months: May: kn4K, June: kn9K, July: kn16K, August: kn16K, September: kn5K, October: kn845, November: kn460, December: kn755, January: kn262, February: kn217, March: kn453, April: kn1K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Pag is kn1K, up 9% year-over-year. By property size: 1-bedroom properties average kn834/night, 2-bedroom properties average kn1K/night, 3-bedroom properties average kn2K/night, 4+ bedroom properties average kn4K/night. Rates peak in July and are lowest in October.

Guests in Pag book an average of 27 days in advance, down 36% from last year. By property size: 1-bedroom: 23 days, 2-bedroom: 29 days, 3-bedroom: 27 days, 4+ bedroom: 39 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Pag Airbnb and VRBO market has seen the following changes: supply declined 11%, revenue per listing decreased 45%, occupancy fell 7%, average nightly rates increased 9%, and lead time decreased 36%. These metrics reflect a market struggling to reconcile higher price points with shorter booking windows and reduced overall demand.

In Pag, Friday sees the highest booking demand while Sunday has the lowest. Nightly rates peak on Tuesday and are lowest on Sunday.