Ullapool, GB
Part of the Wick market area
Unlock the data for all Markets
Overview
Annual Rev
£23.5k
12 mo avg
↑0%
from prior 12 mo
Occupancy rate
40%
12 mo avg
↓10%
from prior 12 mo
Avg daily rate
£156
12 mo avg
↑22%
from prior 12 mo
Lead time
43 days
12 mo avg
↓4 days
from prior 12 mo
Revpar
£46
12 mo avg
↓1%
from prior 12 mo
Methodology note: Figures reflect Wick market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Hot Tub | — | +£11,706 | — | — |
| Pool | 🔒 7 (•%) | 🔒 +£6••• (+••%) | 🔒 £3•••• | 🔒 £2•••• |
| Internet | 🔒 7•• (••%) | 🔒 +£5••• (+••%) | 🔒 £2•••• | 🔒 £2•••• |
| EV Charger | 🔒 3• (•%) | 🔒 +£4••• (+••%) | 🔒 £3•••• | 🔒 £2•••• |
| TV | 🔒 7•• (••%) | 🔒 +£4••• (+••%) | 🔒 £2•••• | 🔒 £2•••• |
| Gym | 🔒 1•• (••%) | 🔒 +£3••• (+••%) | 🔒 £3•••• | 🔒 £2•••• |
| Barbecue | 🔒 1•• (••%) | 🔒 +£2••• (+••%) | 🔒 £2•••• | 🔒 £2•••• |
| Air conditioning | 🔒 4• (•%) | 🔒 +£1••• (+•%) | 🔒 £2•••• | 🔒 £2•••• |
| Pets Allowed | 🔒 3•• (••%) | 🔒 +£1••• (+•%) | 🔒 £2•••• | 🔒 £2•••• |
| Washing Machine | 🔒 6•• (••%) | 🔒 +£7•• (+•%) | 🔒 £2•••• | 🔒 £2•••• |
| Heating | 🔒 7•• (••%) | 🔒 +£6•• (+•%) | 🔒 £2•••• | 🔒 £2•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
4+ bedrooms (5.5 nights)
2 bedrooms (5.3 nights)
3 bedrooms (5.2 nights)
1 bedroom (4.0 nights)
Studio (3.5 nights)
Cleaning fee by bedroom
4+ bedrooms (£135)
3 bedrooms (£64)
2 bedrooms (£50)
Studio (£39)
1 bedroom (£26)
Professional host share
Professionally managed (76%)
Independent hosts (24%)
Over the 12 months ending August 2026, the Wick market averaged 974 active Airbnb and VRBO listings, down 2% from a year earlier and down 5% over two years.
An average Wick listing earns £20K/year. High-performing listings earn £38K, while low-performing listings earn £11K.
Average occupancy in Wick is 37%, producing RevPAR of £40 per available night.
4+ bedroom listings generate the highest average annual revenue in Wick, at £35K.
Rules vary across Wick. Wick: Lenient. No specific STR regulations beyond standard business rates and planning permission if structural changes made. Minimal enforcement. Thurso: Lenient. No dedicated STR licensing. Standard business rates apply. Light enforcement, hosts operate freely. Inverness: Lenient. No mandatory licensing or permits for STRs. Planning permission needed for change of use in some cases. Light enforcement. Orkney: Lenient. No STR-specific regulations. Standard tourism business requirements. Minimal enforcement, operators largely self-regulate. Verify requirements for the property's jurisdiction.
The Wick Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 2% year-over-year, while RevPAR has increased 6%, suggesting demand is outpacing available supply.
RevPAR is highest in August and July; it is lowest in January and February.
The most common amenities are Heating (95%), Kitchen (93%), Internet (93%). The strongest positive revenue associations are Hot Tub (+48%), Internet (+22%), TV (+21%).
Average daily rate in Wick is £159, up 14% year-over-year. Rates peak in August and are lowest in November.
Guests in Wick book an average of 43 days in advance, down 9% from last year. Booking windows range from 42 days for 4+ bedroom listings to 44 days for 1-bedroom listings.
Booking demand is highest on Tuesday and lowest on Sunday. Nightly rates peak on Friday and are lowest on Sunday.