Wick
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Annual revenue (actual)
£23.9k
12 mo avg
↑3%
from prior 12 mo
Occupancy rate
42%
12 mo avg
↓8%
from prior 12 mo
Avg daily rate
£158
12 mo avg
↑21%
from prior 12 mo
Lead time
44 days
12 mo avg
↑1 days
from prior 12 mo
Revpar
£49
12 mo avg
↑14%
from prior 12 mo
Methodology note: Figures reflect Wick market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
Shows how specific amenities impact revenue. Beware false correlation i.e. more expensive properties tend to have pools or views.
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Hot Tub | — | +£14,941 | — | — |
| EV Charger | 🔒 3• (•%) | 🔒 +£7••• (+••%) | 🔒 £3•••• | 🔒 £2•••• |
| Internet | 🔒 7•• (••%) | 🔒 +£4••• (+••%) | 🔒 £2•••• | 🔒 £2•••• |
| Barbecue | 🔒 1•• (••%) | 🔒 +£3••• (+••%) | 🔒 £3•••• | 🔒 £2•••• |
| TV | 🔒 7•• (••%) | 🔒 +£3••• (+••%) | 🔒 £2•••• | 🔒 £2•••• |
| Pool | 🔒 8 (•%) | 🔒 +£3••• (+••%) | 🔒 £3•••• | 🔒 £2•••• |
| Gym | 🔒 1•• (••%) | 🔒 +£2••• (+••%) | 🔒 £2•••• | 🔒 £2•••• |
| Pets Allowed | 🔒 3•• (••%) | 🔒 +£1••• (+•%) | 🔒 £2•••• | 🔒 £2•••• |
| Washing Machine | 🔒 6•• (••%) | 🔒 +£1••• (+•%) | 🔒 £2•••• | 🔒 £2•••• |
| Air conditioning | 🔒 4• (•%) | 🔒 +£9•• (+•%) | 🔒 £2•••• | 🔒 £2•••• |
| Heating | 🔒 7•• (••%) | 🔒 +£2•• (+•%) | 🔒 £2•••• | 🔒 £2•••• |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
4+ bedrooms (5.6 nights)
2 bedrooms (5.3 nights)
3 bedrooms (5.2 nights)
1 bedroom (4.0 nights)
Studio (3.4 nights)
Cleaning fee by bedroom
4+ bedrooms (£135)
3 bedrooms (£65)
2 bedrooms (£50)
Studio (£39)
1 bedroom (£26)
Professional host share
Independent hosts (54%)
Professionally managed (46%)
Over the 12 months ending September 2026, the Wick market averaged 988 active Airbnb and VRBO listings, up 1% from a year earlier.
An average Wick listing earns £20K/year. High-performing listings earn £39K, while low-performing listings earn £11K.
Average occupancy in Wick is 37%, producing RevPAR of £42 per available night.
4+ bedroom listings generate the highest average annual revenue in Wick, at £34K.
Rules vary across Wick. Wick: Lenient. No specific STR regulations beyond standard planning rules. Minimal enforcement in practice. Thurso: Lenient. No dedicated STR licensing. Highland Council planning consent may apply. Light oversight. Inverness: Lenient. No STR-specific permits required. Planning permission for change of use rarely enforced. Hosts operate freely. Orkney: Lenient. No registration system. Planning rules exist but enforcement minimal. STRs common with little restriction. Verify requirements for the property's jurisdiction.
The Wick Airbnb and VRBO market does not show clear signs of oversaturation. Supply has grown 1% year-over-year, while RevPAR has increased 19%, suggesting demand is outpacing available supply.
RevPAR is highest in August and September; it is lowest in January and February.
The most common amenities are Heating (95%), Kitchen (94%), TV (93%). The strongest positive revenue associations are Hot Tub (+56%), Internet (+18%), TV (+16%).
Average daily rate in Wick is £161, up 15% year-over-year. Rates peak in August and are lowest in November.
Guests in Wick book an average of 45 days in advance, up 1% from last year. Booking windows range from 43 days for 3-bedroom listings to 45 days for 1-bedroom listings.
Booking demand is highest on Tuesday and lowest on Sunday. Nightly rates peak on Friday and are lowest on Sunday.
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