Stroud, GB
Part of the Swindon market area
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Overview
Annual Rev
£39.9k
12 mo avg
↓3%
from prior 12 mo
Occupancy rate
45%
12 mo avg
↓5%
from prior 12 mo
Avg daily rate
£206
12 mo avg
↑7%
from prior 12 mo
Lead time
35 days
12 mo avg
↓6 days
from prior 12 mo
Revpar
£81
12 mo avg
↓1%
from prior 12 mo
Methodology note: Figures reflect Swindon market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Hot Tub | — | +£27,778 | — | — |
| Sauna | 🔒 1•• (••%) | 🔒 +£2•••• (+••%) | 🔒 £6•••• | 🔒 £4•••• |
| Lake Access | 🔒 2•• (••%) | 🔒 +£2•••• (+••%) | 🔒 £5•••• | 🔒 £3•••• |
| Barbecue | 🔒 3•• (••%) | 🔒 +£2•••• (+••%) | 🔒 £5•••• | 🔒 £3•••• |
| Gym | 🔒 1•• (••%) | 🔒 +£1•••• (+••%) | 🔒 £6•••• | 🔒 £4•••• |
| EV Charger | 🔒 8• (•%) | 🔒 +£1•••• (+••%) | 🔒 £6•••• | 🔒 £4•••• |
| Pool | 🔒 2•• (••%) | 🔒 +£1•••• (+••%) | 🔒 £5•••• | 🔒 £4•••• |
| Air conditioning | 🔒 4• (•%) | 🔒 +£1•••• (+••%) | 🔒 £5•••• | 🔒 £4•••• |
| Washing Machine | 🔒 6•• (••%) | 🔒 +£1•••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Pets Allowed | 🔒 4•• (••%) | 🔒 +£8••• (+••%) | 🔒 £4•••• | 🔒 £4•••• |
| Parking | 🔒 8•• (••%) | 🔒 +£1••• (+•%) | 🔒 £4•••• | 🔒 £4•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (4.6 nights)
3 bedrooms (4.2 nights)
2 bedrooms (4.1 nights)
4+ bedrooms (3.8 nights)
Studio (3.6 nights)
Cleaning fee by bedroom
4+ bedrooms (£177)
3 bedrooms (£102)
2 bedrooms (£71)
Studio (£44)
1 bedroom (£39)
Professional host share
Professionally managed (72%)
Independent hosts (28%)
Over the 12 months ending August 2026, the Swindon market averaged 1,018 active Airbnb and VRBO listings, up 5% from a year earlier and up 18% over two years.
An average Swindon listing earns £37K/year. High-performing listings earn £98K, while low-performing listings earn £13K.
Average occupancy in Swindon is 37%, producing RevPAR of £73 per available night.
4+ bedroom listings generate the highest average annual revenue in Swindon, at £61K.
Rules vary across Swindon. Swindon: Lenient. No specific STR regulations or licensing. Standard planning permission if structural changes. Minimal enforcement. Oxford: Moderate. Planning permission needed for whole-property STRs over 90 days. No registration system. Some enforcement on complaints. Bath: Moderate. Planning permission required for commercial STRs. Article 4 direction limits conversions. Moderate enforcement, complaint-driven. Cheltenham: Lenient. No specific STR rules or licensing. Standard planning laws apply. Light enforcement, mainly complaint-based. Verify requirements for the property's jurisdiction.
The Swindon Airbnb and VRBO market appears broadly balanced. Supply has grown 5% year-over-year, while RevPAR has increased 13%, showing no clear supply-demand imbalance.
RevPAR is highest in August and July; it is lowest in January and November.
The most common amenities are Parking (95%), Heating (95%), Internet (94%). The strongest positive revenue associations are Hot Tub (+62%), Sauna (+59%), Lake Access (+58%).
Average daily rate in Swindon is £231, up 7% year-over-year. Rates peak in August and are lowest in January.
Guests in Swindon book an average of 36 days in advance, down 11% from last year. Booking windows range from 30 days for 2-bedroom listings to 44 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Saturday and are lowest on Tuesday. Weekend occupancy is 29% higher than weekday occupancy.