Swindon

As of June 2026, Swindon, Oxford, Bath, Cheltenham have 967 active Airbnb and VRBO listings. This represents a 5% decrease from the previous year.

The average Airbnb or VRBO in Swindon generates £34K per year. High-performing properties earn £97K/year, while low-performing properties earn £12K/year. The significant revenue gap suggests that market leaders capture a disproportionate share of demand, while the broader contraction in supply and revenue indicates a consolidating market environment.

Airbnb and VRBO can be profitable in Swindon. Average annual revenue is £34K with 38% occupancy. High-performing properties earn up to £97K/year. This variance highlights that asset-specific performance is highly polarized, with top-tier units significantly outperforming the market despite a slight year-over-year decline in overall revenue.

The average occupancy rate for Airbnbs and VRBOs in Swindon is 38%. This occupancy level, combined with an average nightly rate of £224, results in a RevPAR (revenue per available room) of £64 per day.

4+ bedroom properties demonstrate the strongest performance in Swindon, with annual revenue of £59K. These properties balance operating costs and rental demand most effectively in the Swindon market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Swindon area. Swindon: Lenient. No specific STR regulations or licensing. Planning permission needed only for change of use in some cases. Minimal enforcement. Oxford: Moderate. Planning permission required for over 90 days if not primary residence. Some enforcement but many operate without permission. Bath: Moderate. Planning permission needed for STRs. Article 4 Direction in city center requires approval. Inconsistent enforcement, many unlicensed hosts. Cheltenham: Lenient. No specific STR regulations. Standard planning rules apply. Light enforcement. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Swindon Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 5% year-over-year, while RevPAR has decreased 3%. This indicates balanced supply-demand dynamics. The synchronized contraction in both inventory and revenue suggests a market adjusting to lower demand levels while attempting to maintain relative stability.

Launch around January, 2-3 months before peak summer season (April peaks). This pre-peak timing lets you build reviews when competition is 34% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (February-January) when gaining traction is harder.

The most common amenities in Swindon listings include: Kitchen (93%), Tv (89%), Washing Machine (81%), Heating (71%), Balcony (57%). Amenities that boost revenue the most include Hot Tub, Lake Access, Gym, with Hot Tub properties earning approximately 74% more (£70K/year vs £40K/year).

Monthly estimated revenue per listing in Swindon over the last 12 months: May: £2K, June: £2K, July: £3K, August: £3K, September: £2K, October: £2K, November: £2K, December: £2K, January: £1K, February: £2K, March: £2K, April: £3K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Swindon is £224, up 13% year-over-year. By property size: 1-bedroom properties average £110/night, 2-bedroom properties average £164/night, 3-bedroom properties average £235/night, 4+ bedroom properties average £435/night. Rates peak in August and are lowest in January.

Guests in Swindon book an average of 36 days in advance, down 20% from last year. By property size: 1-bedroom: 31 days, 2-bedroom: 30 days, 3-bedroom: 38 days, 4+ bedroom: 47 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Swindon Airbnb and VRBO market has seen the following changes: supply declined 5%, revenue per listing decreased 3%, occupancy fell 1%, average nightly rates increased 13%, and lead time decreased 20%. These shifts reflect a tightening market where shorter booking windows and higher prices are offsetting lower overall volume.

In Swindon, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Saturday and are lowest on Tuesday. Weekends show 29% higher occupancy than weekdays.