Shrewsbury, GB
Part of the Newtown market area
Unlock the data for all Markets
Overview
Annual Rev
£35k
12 mo avg
↓15%
from prior 12 mo
Occupancy rate
49%
12 mo avg
↓9%
from prior 12 mo
Avg daily rate
£167
12 mo avg
↑0%
from prior 12 mo
Lead time
42 days
12 mo avg
↓2 days
from prior 12 mo
Revpar
£70
12 mo avg
↓16%
from prior 12 mo
Methodology note: Figures reflect Newtown market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Sauna | — | +£15,142 | — | — |
| EV Charger | 🔒 9• (•%) | 🔒 +£1•••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Washing Machine | 🔒 5•• (••%) | 🔒 +£1•••• (+••%) | 🔒 £4•••• | 🔒 £2•••• |
| Heating | 🔒 9•• (••%) | 🔒 +£1•••• (+••%) | 🔒 £3•••• | 🔒 £2•••• |
| Hot Tub | 🔒 3•• (••%) | 🔒 +£7••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Internet | 🔒 8•• (••%) | 🔒 +£7••• (+••%) | 🔒 £3•••• | 🔒 £3•••• |
| Pool | 🔒 2• (•%) | 🔒 +£5••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Barbecue | 🔒 4•• (••%) | 🔒 +£3••• (+••%) | 🔒 £3•••• | 🔒 £3•••• |
| TV | 🔒 9•• (••%) | 🔒 +£3••• (+••%) | 🔒 £3•••• | 🔒 £3•••• |
| Pets Allowed | 🔒 6•• (••%) | 🔒 +£1••• (+•%) | 🔒 £3•••• | 🔒 £3•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
3 bedrooms (3.8 nights)
4+ bedrooms (3.7 nights)
2 bedrooms (3.7 nights)
1 bedroom (3.4 nights)
Studio (2.8 nights)
Cleaning fee by bedroom
4+ bedrooms (£102)
3 bedrooms (£59)
2 bedrooms (£45)
Studio (£32)
1 bedroom (£31)
Professional host share
Professionally managed (82%)
Independent hosts (18%)
Over the 12 months ending August 2026, the Newtown market averaged 1,275 active Airbnb and VRBO listings, down 3% from a year earlier.
An average Newtown listing earns £24K/year. High-performing listings earn £60K, while low-performing listings earn £13K.
Average occupancy in Newtown is 35%, producing RevPAR of £49 per available night.
4+ bedroom listings generate the highest average annual revenue in Newtown, at £44K.
Rules vary across Newtown. Aberystwyth: Moderate. Planning permission may be required for change of use. Enforcement exists but inconsistent. Many operate without formal approval. Newtown: Lenient. No specific STR regulations. General planning rules apply. Minimal enforcement, hosts operate freely. Shrewsbury: Moderate. Planning permission needed for material change of use. Sporadic enforcement, many unlicensed properties active. Llandrindod Wells: Lenient. No dedicated STR rules. Standard planning laws only. Light enforcement, operators face few restrictions. Verify requirements for the property's jurisdiction.
The Newtown Airbnb and VRBO market appears broadly balanced. Supply has declined 3% year-over-year, while RevPAR has decreased 11%, showing no clear supply-demand imbalance.
RevPAR is highest in August and July; it is lowest in January and November.
The most common amenities are Heating (93%), TV (87%), Parking (83%). The strongest positive revenue associations are Heating (+40%), Washing Machine (+38%), Ev Charger (+34%).
Average daily rate in Newtown is £163, down 7% year-over-year. Rates peak in August and are lowest in November.
Guests in Newtown book an average of 41 days in advance, down 5% from last year. Booking windows range from 37 days for 1-bedroom listings to 51 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Saturday and are lowest on Monday. Weekend occupancy is 41% higher than weekday occupancy.