Prestwick, GB
Part of the Ayr market area
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Overview
Annual Rev
£31k
12 mo avg
↓15%
from prior 12 mo
Occupancy rate
51%
12 mo avg
↓9%
from prior 12 mo
Avg daily rate
£151
12 mo avg
↑0%
from prior 12 mo
Lead time
38 days
12 mo avg
↓1 days
from prior 12 mo
Revpar
£64
12 mo avg
↓16%
from prior 12 mo
Methodology note: Figures reflect Ayr market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Hot Tub | — | +£34,018 | — | — |
| Barbecue | 🔒 9• (••%) | 🔒 +£1•••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| EV Charger | 🔒 2• (•%) | 🔒 +£1•••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| TV | 🔒 4•• (••%) | 🔒 +£7••• (+••%) | 🔒 £3•••• | 🔒 £2•••• |
| Internet | 🔒 4•• (••%) | 🔒 +£7••• (+••%) | 🔒 £3•••• | 🔒 £2•••• |
| Heating | 🔒 4•• (••%) | 🔒 +£6••• (+••%) | 🔒 £3•••• | 🔒 £2•••• |
| Pool | 🔒 2• (•%) | 🔒 +£3••• (+••%) | 🔒 £3•••• | 🔒 £3•••• |
| Gym | 🔒 2• (•%) | 🔒 +£1••• (+•%) | 🔒 £3•••• | 🔒 £3•••• |
| Washing Machine | 🔒 3•• (••%) | 🔒 +£1••• (+•%) | 🔒 £3•••• | 🔒 £3•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
3 bedrooms (6.5 nights)
4+ bedrooms (4.7 nights)
2 bedrooms (4.4 nights)
1 bedroom (4.1 nights)
Studio (3.0 nights)
Cleaning fee by bedroom
4+ bedrooms (£154)
3 bedrooms (£81)
2 bedrooms (£69)
1 bedroom (£63)
Studio (£40)
Professional host share
Professionally managed (75%)
Independent hosts (25%)
Over the 12 months ending August 2026, the Ayr market averaged 520 active Airbnb and VRBO listings, up 6% from a year earlier.
An average Ayr listing earns £28K/year. High-performing listings earn £63K, while low-performing listings earn £15K.
Average occupancy in Ayr is 44%, producing RevPAR of £56 per available night.
4+ bedroom listings generate the highest average annual revenue in Ayr, at £59K.
Rules vary across Ayr. Ayr: Moderate. Scotland-wide licensing scheme applies - host registration required, safety standards mandatory. Enforcement increasing but still developing across South Ayrshire. Glasgow: Moderate. Licensing mandatory since 2022, planning permission for whole properties, safety certificates required. Enforcement active in city center, lighter in suburbs. Troon: Moderate. Same Scotland-wide rules as Ayr - host license required, safety compliance needed. South Ayrshire Council enforcement present but not aggressive. Verify requirements for the property's jurisdiction.
The Ayr Airbnb and VRBO market appears broadly balanced. Supply has grown 6% year-over-year, while RevPAR has decreased 18%, showing no clear supply-demand imbalance.
RevPAR is highest in August and July; it is lowest in January and February.
The most common amenities are TV (95%), Heating (94%), Internet (90%). The strongest positive revenue associations are Hot Tub (+101%), Bbq (+58%), Ev Charger (+44%).
Average daily rate in Ayr is £165, down 14% year-over-year. Rates peak in September and are lowest in January.
Guests in Ayr book an average of 36 days in advance, down 5% from last year. Booking windows range from 34 days for 2-bedroom listings to 48 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Friday and are lowest on Monday. Weekend occupancy is 11% higher than weekday occupancy.