Ayr

As of June 2026, Ayr, Glasgow, Troon have 500 active Airbnb and VRBO listings. This represents a 2% increase from the previous year.

The average Airbnb or VRBO in Ayr generates £32K per year. High-performing properties earn £102K/year, while low-performing properties earn £13K/year. This massive revenue disparity suggests that market returns are highly sensitive to specific asset positioning, as stagnant supply levels contrast sharply with the significant decline in overall average earnings.

Airbnb and VRBO can be profitable in Ayr. Average annual revenue is £32K with 43% occupancy. High-performing properties earn up to £102K/year. The gap between top earners and the average highlights a bifurcated market where high-tier assets capture outsized demand despite broader year-over-year revenue compression.

The average occupancy rate for Airbnbs and VRBOs in Ayr is 43%. This occupancy level, combined with an average nightly rate of £187, results in a RevPAR (revenue per available room) of £59 per day.

4+ bedroom properties demonstrate the strongest performance in Ayr, with annual revenue of £80K. These properties balance operating costs and rental demand most effectively in the Ayr market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Ayr area. Ayr: Moderate. Scottish licensing scheme applies - host registration and safety standards required since October 2022. Enforcement increasing but still developing across Scotland. Glasgow: Moderate. Same Scottish licensing scheme - mandatory host and property registration, planning permission for whole properties. Active enforcement in city center, moderate elsewhere. Troon: Moderate. Scottish licensing requirements apply - registration mandatory, safety certificates needed. Enforcement lighter than Glasgow but compliance expected. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Ayr Airbnb and VRBO market is currently showing balanced conditions. Supply has grown 2% year-over-year, while RevPAR has decreased 15%. This indicates balanced supply-demand dynamics. The simultaneous rise in inventory and contraction in revenue per available room suggests that market saturation is beginning to place downward pressure on existing host profitability.

Launch around April, 2-3 months before peak summer season (July peaks). This pre-peak timing lets you build reviews when competition is 9% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (November-January) when gaining traction is harder.

The most common amenities in Ayr listings include: Tv (89%), Kitchen (83%), Washing Machine (77%), Heating (72%), Pets Allowed (50%). Amenities that boost revenue the most include Hot Tub, Bbq, Heating, with Hot Tub properties earning approximately 339% more (£193K/year vs £44K/year).

Monthly estimated revenue per listing in Ayr over the last 12 months: May: £3K, June: £3K, July: £3K, August: £2K, September: £2K, October: £2K, November: £1K, December: £1K, January: £830, February: £981, March: £1K, April: £2K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Ayr is £187, up 6% year-over-year. By property size: 1-bedroom properties average £114/night, 2-bedroom properties average £134/night, 3-bedroom properties average £213/night, 4+ bedroom properties average £539/night. Rates peak in May and are lowest in January.

Guests in Ayr book an average of 34 days in advance, down 23% from last year. By property size: 1-bedroom: 33 days, 2-bedroom: 32 days, 3-bedroom: 35 days, 4+ bedroom: 44 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Ayr Airbnb and VRBO market has seen the following changes: supply grew 2%, revenue per listing decreased 15%, occupancy fell 13%, average nightly rates increased 6%, and lead time decreased 23%. These metrics reflect a shift toward shorter booking cycles and reduced utilization, signaling heightened competition among hosts despite the modest supply uptick.

In Ayr, Saturday sees the highest booking demand while Sunday has the lowest. Nightly rates peak on Friday and are lowest on Monday. Weekends show 11% higher occupancy than weekdays.