Ayr
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Annual revenue (actual)
£31k
12 mo avg
↓14%
from prior 12 mo
Occupancy rate
51%
12 mo avg
↓8%
from prior 12 mo
Avg daily rate
£150
12 mo avg
↓1%
from prior 12 mo
Lead time
38 days
12 mo avg
↑1 days
from prior 12 mo
Revpar
£65
12 mo avg
↓10%
from prior 12 mo
Methodology note: Figures reflect Ayr market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
Shows how specific amenities impact revenue. Beware false correlation i.e. more expensive properties tend to have pools or views.
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Hot Tub | — | +£15,202 | — | — |
| Barbecue | 🔒 9• (••%) | 🔒 +£1•••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| EV Charger | 🔒 2• (•%) | 🔒 +£9••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Internet | 🔒 4•• (••%) | 🔒 +£8••• (+••%) | 🔒 £3•••• | 🔒 £2•••• |
| Heating | 🔒 4•• (••%) | 🔒 +£6••• (+••%) | 🔒 £3•••• | 🔒 £2•••• |
| Washing Machine | 🔒 3•• (••%) | 🔒 +£6••• (+••%) | 🔒 £3•••• | 🔒 £2•••• |
| Pool | 🔒 2• (•%) | 🔒 +£5••• (+••%) | 🔒 £3•••• | 🔒 £3•••• |
| Parking | 🔒 3•• (••%) | 🔒 +£2••• (+•%) | 🔒 £3•••• | 🔒 £3•••• |
| TV | 🔒 4•• (••%) | 🔒 +£2••• (+•%) | 🔒 £3•••• | 🔒 £3•••• |
| Pets Allowed | 🔒 2•• (••%) | 🔒 +£1••• (+•%) | 🔒 £3•••• | 🔒 £3•••• |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
3 bedrooms (6.6 nights)
Studio (6.0 nights)
4+ bedrooms (4.7 nights)
2 bedrooms (4.5 nights)
1 bedroom (4.3 nights)
Cleaning fee by bedroom
4+ bedrooms (£154)
3 bedrooms (£81)
2 bedrooms (£69)
1 bedroom (£63)
Studio (£40)
Professional host share
Professionally managed (60%)
Independent hosts (40%)
Over the 12 months ending September 2026, the Ayr market averaged 529 active Airbnb and VRBO listings, up 8% from a year earlier.
An average Ayr listing earns £28K/year. High-performing listings earn £59K, while low-performing listings earn £14K.
Average occupancy in Ayr is 44%, producing RevPAR of £57 per available night.
4+ bedroom listings generate the highest average annual revenue in Ayr, at £55K.
Rules vary across Ayr. Ayr: Moderate. Requires Scottish Government short-term let license since October 2022. Planning permission needed for change of use in some cases. Enforcement increasing as licensing system matures. Glasgow: Moderate. Mandatory short-term let license and planning permission for entire properties. Owner-occupancy exemptions exist. Active enforcement with unlicensed operators facing fines, but many still operate. Troon: Moderate. Same Scottish licensing scheme applies. License required, planning permission for secondary lets. Enforcement developing, some unlicensed activity continues. Verify requirements for the property's jurisdiction.
The Ayr Airbnb and VRBO market is becoming more competitive. Supply has grown 8% year-over-year, while RevPAR has decreased 14%, suggesting supply is outpacing demand.
RevPAR is highest in August and July; it is lowest in January and February.
The most common amenities are Heating (96%), TV (94%), Kitchen (90%). The strongest positive revenue associations are Hot Tub (+48%), Internet (+34%), Bbq (+34%).
Average daily rate in Ayr is £162, down 16% year-over-year. Rates peak in July and are lowest in January.
Guests in Ayr book an average of 37 days in advance, up 3% from last year. Booking windows range from 35 days for 2-bedroom listings to 50 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Saturday and are lowest on Monday. Weekend occupancy is 13% higher than weekday occupancy.
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