Preston, GB
Part of the Lancashire market area
Unlock the data for all Markets
Overview
Annual Rev
£20.1k
12 mo avg
↓6%
from prior 12 mo
Occupancy rate
38%
12 mo avg
↓9%
from prior 12 mo
Avg daily rate
£129
12 mo avg
↑14%
from prior 12 mo
Lead time
33 days
12 mo avg
↓1 days
from prior 12 mo
Revpar
£42
12 mo avg
↓10%
from prior 12 mo
Methodology note: Figures reflect Lancashire market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Hot Tub | — | +£27,006 | — | — |
| Sauna | 🔒 5• (•%) | 🔒 +£2•••• (+•••%) | 🔒 £5•••• | 🔒 £2•••• |
| Bicycles | 🔒 6 (•%) | 🔒 +£1•••• (+••%) | 🔒 £4•••• | 🔒 £2•••• |
| Barbecue | 🔒 2•• (••%) | 🔒 +£1•••• (+••%) | 🔒 £4•••• | 🔒 £2•••• |
| Air conditioning | 🔒 1•• (•%) | 🔒 +£7••• (+••%) | 🔒 £3•••• | 🔒 £2•••• |
| Heating | 🔒 1••• (••%) | 🔒 +£5••• (+••%) | 🔒 £2•••• | 🔒 £2•••• |
| Pets Allowed | 🔒 8•• (••%) | 🔒 +£3••• (+••%) | 🔒 £3•••• | 🔒 £2•••• |
| Washing Machine | 🔒 1••• (••%) | 🔒 +£3••• (+••%) | 🔒 £3•••• | 🔒 £2•••• |
| Lake Access | 🔒 9• (•%) | 🔒 +£2••• (+••%) | 🔒 £3•••• | 🔒 £2•••• |
| Pool | 🔒 8• (•%) | 🔒 +£2••• (+••%) | 🔒 £3•••• | 🔒 £2•••• |
| EV Charger | 🔒 1•• (•%) | 🔒 +£1•• (+•%) | 🔒 £2•••• | 🔒 £2•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (5.0 nights)
Studio (4.5 nights)
3 bedrooms (4.4 nights)
2 bedrooms (4.4 nights)
4+ bedrooms (3.5 nights)
Cleaning fee by bedroom
4+ bedrooms (£105)
3 bedrooms (£72)
2 bedrooms (£57)
1 bedroom (£47)
Studio (£43)
Professional host share
Professionally managed (80%)
Independent hosts (20%)
Over the 12 months ending August 2026, the Lancashire market averaged 3,436 active Airbnb and VRBO listings, down 0% from a year earlier and up 18% over two years.
An average Lancashire listing earns £19K/year. High-performing listings earn £43K, while low-performing listings earn £7K.
Average occupancy in Lancashire is 32%, producing RevPAR of £38 per available night.
4+ bedroom listings generate the highest average annual revenue in Lancashire, at £36K.
Rules vary across Lancashire. Blackpool: Moderate. Planning permission required for entire properties, registration with council. Some enforcement through complaints and monitoring platforms. Lancaster: Lenient. No specific STR regulations beyond standard planning rules. Minimal enforcement, hosts operate freely with basic business compliance. Preston: Lenient. No dedicated STR licensing scheme. Standard planning permission for material changes of use. Light enforcement, complaint-driven only. Verify requirements for the property's jurisdiction.
The Lancashire Airbnb and VRBO market appears broadly balanced. Supply has declined 0% year-over-year, while RevPAR has decreased 4%, showing no clear supply-demand imbalance.
RevPAR is highest in August and July; it is lowest in January and February.
The most common amenities are TV (96%), Heating (94%), Internet (90%). The strongest positive revenue associations are Hot Tub (+97%), Bbq (+52%), Heating (+32%).
Average daily rate in Lancashire is £143, up 6% year-over-year. Rates peak in August and are lowest in November.
Guests in Lancashire book an average of 32 days in advance, down 5% from last year. Booking windows range from 28 days for 1-bedroom listings to 43 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Saturday and are lowest on Monday. Weekend occupancy is 41% higher than weekday occupancy.