Lancashire
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Annual revenue (actual)
£20.1k
12 mo avg
↓5%
from prior 12 mo
Occupancy rate
38%
12 mo avg
↓8%
from prior 12 mo
Avg daily rate
£130
12 mo avg
↑15%
from prior 12 mo
Lead time
33 days
12 mo avg
↑2 days
from prior 12 mo
Revpar
£42
12 mo avg
↓5%
from prior 12 mo
Methodology note: Figures reflect Lancashire market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
Shows how specific amenities impact revenue. Beware false correlation i.e. more expensive properties tend to have pools or views.
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Hot Tub | — | +£27,602 | — | — |
| Sauna | 🔒 5• (•%) | 🔒 +£2•••• (+•••%) | 🔒 £5•••• | 🔒 £2•••• |
| Barbecue | 🔒 2•• (••%) | 🔒 +£1•••• (+••%) | 🔒 £4•••• | 🔒 £2•••• |
| Bicycles | 🔒 7 (•%) | 🔒 +£1•••• (+••%) | 🔒 £4•••• | 🔒 £2•••• |
| Heating | 🔒 2••• (••%) | 🔒 +£5••• (+••%) | 🔒 £2•••• | 🔒 £2•••• |
| Air conditioning | 🔒 1•• (•%) | 🔒 +£5••• (+••%) | 🔒 £3•••• | 🔒 £2•••• |
| Washing Machine | 🔒 1••• (••%) | 🔒 +£5••• (+••%) | 🔒 £3•••• | 🔒 £2•••• |
| Pets Allowed | 🔒 8•• (••%) | 🔒 +£3••• (+••%) | 🔒 £3•••• | 🔒 £2•••• |
| Pool | 🔒 9• (•%) | 🔒 +£2••• (+••%) | 🔒 £3•••• | 🔒 £2•••• |
| Lake Access | 🔒 9• (•%) | 🔒 +£2••• (+••%) | 🔒 £3•••• | 🔒 £2•••• |
| TV | 🔒 1••• (••%) | 🔒 +£2•• (+•%) | 🔒 £2•••• | 🔒 £2•••• |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (4.9 nights)
2 bedrooms (4.7 nights)
3 bedrooms (4.6 nights)
Studio (4.2 nights)
4+ bedrooms (3.8 nights)
Cleaning fee by bedroom
4+ bedrooms (£106)
3 bedrooms (£71)
2 bedrooms (£56)
1 bedroom (£47)
Studio (£43)
Professional host share
Professionally managed (56%)
Independent hosts (44%)
Over the 12 months ending September 2026, the Lancashire market averaged 3,468 active Airbnb and VRBO listings, up 2% from a year earlier and up 19% over two years.
An average Lancashire listing earns £18K/year. High-performing listings earn £43K, while low-performing listings earn £7K.
Average occupancy in Lancashire is 32%, producing RevPAR of £38 per available night.
4+ bedroom listings generate the highest average annual revenue in Lancashire, at £35K.
Rules vary across Lancashire. Blackpool: Moderate. Planning permission required for most STRs, especially HMOs. Some enforcement but many operate without permission. Council cracking down on party houses. Lancaster: Lenient. No specific STR regulations. Standard planning rules apply for material change of use. Light enforcement, most hosts operate freely. Preston: Lenient. No dedicated STR licensing scheme. Planning permission needed if primary residence changes to holiday let. Minimal enforcement, hosts largely self-regulate. Verify requirements for the property's jurisdiction.
The Lancashire Airbnb and VRBO market appears broadly balanced. Supply has grown 2% year-over-year, while RevPAR has increased 1%, showing no clear supply-demand imbalance.
RevPAR is highest in August and July; it is lowest in January and February.
The most common amenities are Heating (96%), TV (95%), Kitchen (90%). The strongest positive revenue associations are Hot Tub (+102%), Bbq (+56%), Heating (+23%).
Average daily rate in Lancashire is £144, up 7% year-over-year. Rates peak in August and are lowest in November.
Guests in Lancashire book an average of 33 days in advance, up 3% from last year. Booking windows range from 29 days for 1-bedroom listings to 44 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Saturday and are lowest on Monday. Weekend occupancy is 44% higher than weekday occupancy.
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