Pembrey, GB
Part of the Carmarthenshire market area
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Overview
Annual Rev
£26.9k
12 mo avg
↓13%
from prior 12 mo
Occupancy rate
43%
12 mo avg
↓9%
from prior 12 mo
Avg daily rate
£137
12 mo avg
↑5%
from prior 12 mo
Lead time
39 days
12 mo avg
↑0 days
from prior 12 mo
Revpar
£54
12 mo avg
↓9%
from prior 12 mo
Methodology note: Figures reflect Carmarthenshire market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Hot Tub | — | +£13,664 | — | — |
| Sauna | 🔒 9 (•%) | 🔒 +£1•••• (+••%) | 🔒 £5•••• | 🔒 £3•••• |
| Pool | 🔒 2• (•%) | 🔒 +£1•••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Washing Machine | 🔒 2•• (••%) | 🔒 +£1•••• (+••%) | 🔒 £4•••• | 🔒 £2•••• |
| EV Charger | 🔒 2• (•%) | 🔒 +£1•••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Gym | 🔒 3• (•%) | 🔒 +£7••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Barbecue | 🔒 8• (••%) | 🔒 +£3••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
3 bedrooms (4.7 nights)
4+ bedrooms (4.4 nights)
2 bedrooms (4.4 nights)
Studio (4.3 nights)
1 bedroom (3.7 nights)
Cleaning fee by bedroom
4+ bedrooms (£152)
3 bedrooms (£65)
2 bedrooms (£50)
1 bedroom (£35)
Studio (£34)
Professional host share
Professionally managed (72%)
Independent hosts (28%)
Over the 12 months ending August 2026, the Carmarthenshire market averaged 501 active Airbnb and VRBO listings, down 5% from a year earlier and down 10% over two years.
An average Carmarthenshire listing earns £20K/year. High-performing listings earn £50K, while low-performing listings earn £12K.
Average occupancy in Carmarthenshire is 34%, producing RevPAR of £40 per available night.
4+ bedroom listings generate the highest average annual revenue in Carmarthenshire, at £34K.
Rules vary across Carmarthenshire. Llanelli: Lenient. No specific STR regulations beyond planning permission for material change of use. Light enforcement, hosts operate freely. Carmarthen: Lenient. No dedicated STR licensing. Planning permission needed only if primary use changes. Minimal enforcement observed. Tenby: Moderate. Planning permission required for STR conversions. Growing local concern over housing. Enforcement increasing but inconsistent, many operate without permission. Verify requirements for the property's jurisdiction.
The Carmarthenshire Airbnb and VRBO market appears broadly balanced. Supply has declined 5% year-over-year, while RevPAR has decreased 8%, showing no clear supply-demand imbalance.
RevPAR is highest in August and July; it is lowest in January and November.
The most common amenities are TV (97%), Heating (93%), Internet (88%). The strongest positive revenue associations are Washing Machine (+46%), Pool (+33%), Hot Tub (+31%).
Average daily rate in Carmarthenshire is £138, down 8% year-over-year. Rates peak in August and are lowest in November.
Guests in Carmarthenshire book an average of 35 days in advance, down 6% from last year. Booking windows range from 34 days for 1-bedroom listings to 41 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Saturday and are lowest on Tuesday. Weekend occupancy is 24% higher than weekday occupancy.