Loch Lomond, GB
Part of the Stirling market area
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Overview
Annual Rev
£35.4k
12 mo avg
↑0%
from prior 12 mo
Occupancy rate
50%
12 mo avg
↓7%
from prior 12 mo
Avg daily rate
£174
12 mo avg
↑12%
from prior 12 mo
Lead time
41 days
12 mo avg
↓5 days
from prior 12 mo
Revpar
£71
12 mo avg
↓1%
from prior 12 mo
Methodology note: Figures reflect Striling market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Hot Tub | — | +£21,005 | — | — |
| Pool | 🔒 2• (•%) | 🔒 +£1•••• (+••%) | 🔒 £5•••• | 🔒 £3•••• |
| Sauna | 🔒 1• (•%) | 🔒 +£1•••• (+••%) | 🔒 £5•••• | 🔒 £3•••• |
| Barbecue | 🔒 2•• (••%) | 🔒 +£1•••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Heating | 🔒 6•• (••%) | 🔒 +£6••• (+••%) | 🔒 £3•••• | 🔒 £3•••• |
| EV Charger | 🔒 4• (•%) | 🔒 +£6••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Washing Machine | 🔒 5•• (••%) | 🔒 +£5••• (+••%) | 🔒 £3•••• | 🔒 £3•••• |
| Pets Allowed | 🔒 3•• (••%) | 🔒 +£3••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Lake Access | 🔒 7• (••%) | 🔒 +£3••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Air conditioning | 🔒 2• (•%) | 🔒 +£2••• (+•%) | 🔒 £4•••• | 🔒 £3•••• |
| TV | 🔒 6•• (••%) | 🔒 +£2••• (+•%) | 🔒 £3•••• | 🔒 £3•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
3 bedrooms (4.1 nights)
2 bedrooms (4.0 nights)
4+ bedrooms (3.8 nights)
1 bedroom (3.6 nights)
Studio (3.1 nights)
Cleaning fee by bedroom
4+ bedrooms (£114)
3 bedrooms (£69)
2 bedrooms (£58)
1 bedroom (£48)
Studio (£39)
Professional host share
Professionally managed (70%)
Independent hosts (30%)
Over the 12 months ending August 2026, the Stirling market averaged 871 active Airbnb and VRBO listings, up 6% from a year earlier.
An average Stirling listing earns £30K/year. High-performing listings earn £54K, while low-performing listings earn £14K.
Average occupancy in Stirling is 43%, producing RevPAR of £60 per available night.
4+ bedroom listings generate the highest average annual revenue in Stirling, at £56K.
Rules vary across Stirling. Stirling: Strict. Mandatory licensing since 2023, planning permission required in many areas, 90-day limit without license. Active enforcement by council with fines and prosecution for unlicensed operators. Glasgow: Strict. Licensing mandatory since 2022, planning permission needed, control areas restrict density. Active enforcement with prosecutions and removal orders for non-compliant properties. Edinburgh: Strict. Licensing required since 2022, planning permission mandatory, short-term let control areas limit new licenses. Very active enforcement with significant fines and closure orders. Verify requirements for the property's jurisdiction.
The Stirling Airbnb and VRBO market appears broadly balanced. Supply has grown 6% year-over-year, while RevPAR has increased 8%, showing no clear supply-demand imbalance.
RevPAR is highest in August and July; it is lowest in January and February.
The most common amenities are Internet (96%), Heating (96%), TV (92%). The strongest positive revenue associations are Hot Tub (+58%), Bbq (+28%), Heating (+23%).
Average daily rate in Stirling is £174, up 7% year-over-year. Rates peak in August and are lowest in February.
Guests in Stirling book an average of 41 days in advance, down 12% from last year. Booking windows range from 37 days for 1-bedroom listings to 48 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Friday and are lowest on Tuesday. Weekend occupancy is 19% higher than weekday occupancy.