Striling
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Annual revenue (actual)
£36.1k
12 mo avg
↑3%
from prior 12 mo
Occupancy rate
50%
12 mo avg
↓6%
from prior 12 mo
Avg daily rate
£176
12 mo avg
↑12%
from prior 12 mo
Lead time
42 days
12 mo avg
↓1 days
from prior 12 mo
Revpar
£73
12 mo avg
↑9%
from prior 12 mo
Methodology note: Figures reflect Striling market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
Shows how specific amenities impact revenue. Beware false correlation i.e. more expensive properties tend to have pools or views.
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Hot Tub | — | +£24,141 | — | — |
| Pool | 🔒 2• (•%) | 🔒 +£1•••• (+••%) | 🔒 £5•••• | 🔒 £3•••• |
| Barbecue | 🔒 2•• (••%) | 🔒 +£1•••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Sauna | 🔒 1• (•%) | 🔒 +£1•••• (+••%) | 🔒 £5•••• | 🔒 £3•••• |
| Heating | 🔒 7•• (••%) | 🔒 +£7••• (+••%) | 🔒 £3•••• | 🔒 £3•••• |
| EV Charger | 🔒 4• (•%) | 🔒 +£6••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Pets Allowed | 🔒 3•• (••%) | 🔒 +£4••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Internet | 🔒 7•• (••%) | 🔒 +£4••• (+••%) | 🔒 £3•••• | 🔒 £3•••• |
| Washing Machine | 🔒 6•• (••%) | 🔒 +£3••• (+••%) | 🔒 £3•••• | 🔒 £3•••• |
| Lake Access | 🔒 7• (•%) | 🔒 +£3••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Air conditioning | 🔒 2• (•%) | 🔒 +£2••• (+•%) | 🔒 £4•••• | 🔒 £3•••• |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
3 bedrooms (4.2 nights)
2 bedrooms (4.1 nights)
4+ bedrooms (3.8 nights)
1 bedroom (3.5 nights)
Studio (3.1 nights)
Cleaning fee by bedroom
4+ bedrooms (£125)
3 bedrooms (£69)
2 bedrooms (£58)
1 bedroom (£47)
Studio (£38)
Professional host share
Professionally managed (54%)
Independent hosts (46%)
Over the 12 months ending September 2026, the Stirling market averaged 881 active Airbnb and VRBO listings, up 8% from a year earlier and up 5% over two years.
An average Stirling listing earns £30K/year. High-performing listings earn £54K, while low-performing listings earn £14K.
Average occupancy in Stirling is 43%, producing RevPAR of £63 per available night.
4+ bedroom listings generate the highest average annual revenue in Stirling, at £55K.
Rules vary across Stirling. Stirling: Strict. Mandatory licensing since 2022, planning permission required in most areas, owner-occupancy emphasis. Active council enforcement with unlicensed properties shut down. Glasgow: Strict. Licensing mandatory since 2022, planning permission needed, control areas limit density. Active enforcement, council pursues unlicensed operators. Edinburgh: Strict. Licensing required since 2022, planning permission mandatory, short-term let control areas restrict new licenses. Heavy enforcement, significant compliance focus. Verify requirements for the property's jurisdiction.
The Stirling Airbnb and VRBO market appears broadly balanced. Supply has grown 8% year-over-year, while RevPAR has increased 19%, showing no clear supply-demand imbalance.
RevPAR is highest in August and July; it is lowest in January and February.
The most common amenities are Heating (97%), Internet (95%), TV (93%). The strongest positive revenue associations are Hot Tub (+65%), Bbq (+35%), Heating (+24%).
Average daily rate in Stirling is £176, up 8% year-over-year. Rates peak in August and are lowest in February.
Guests in Stirling book an average of 42 days in advance, down 4% from last year. Booking windows range from 38 days for 1-bedroom listings to 50 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Friday and are lowest on Tuesday. Weekend occupancy is 20% higher than weekday occupancy.
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