Henley-on-Thames, GB
Part of the Bracknell market area
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Overview
Annual Rev
£27.2k
12 mo avg
↑2%
from prior 12 mo
Occupancy rate
45%
12 mo avg
↓7%
from prior 12 mo
Avg daily rate
£161
12 mo avg
↑18%
from prior 12 mo
Lead time
29 days
12 mo avg
↓3 days
from prior 12 mo
Revpar
£52
12 mo avg
↓3%
from prior 12 mo
Methodology note: Figures reflect Bracknell market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Pool | — | +£52,479 | — | — |
| Hot Tub | 🔒 1• (•%) | 🔒 +£4•••• (+•••%) | 🔒 £7•••• | 🔒 £3•••• |
| Barbecue | 🔒 6• (••%) | 🔒 +£2•••• (+••%) | 🔒 £5•••• | 🔒 £3•••• |
| EV Charger | 🔒 2• (•%) | 🔒 +£2•••• (+••%) | 🔒 £6•••• | 🔒 £3•••• |
| Bicycles | 🔒 1• (•%) | 🔒 +£2•••• (+••%) | 🔒 £6•••• | 🔒 £3•••• |
| Gym | 🔒 2• (•%) | 🔒 +£1•••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Washing Machine | 🔒 3•• (••%) | 🔒 +£7••• (+••%) | 🔒 £3•••• | 🔒 £3•••• |
| Lake Access | 🔒 1• (•%) | 🔒 +£3••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Pets Allowed | 🔒 1•• (••%) | 🔒 +£1••• (+•%) | 🔒 £3•••• | 🔒 £3•••• |
| Heating | 🔒 4•• (••%) | 🔒 +£1••• (+•%) | 🔒 £3•••• | 🔒 £3•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
3 bedrooms (6.4 nights)
4+ bedrooms (6.2 nights)
2 bedrooms (5.5 nights)
1 bedroom (5.4 nights)
Studio (3.3 nights)
Cleaning fee by bedroom
4+ bedrooms (£211)
3 bedrooms (£115)
2 bedrooms (£83)
1 bedroom (£46)
Studio (£30)
Professional host share
Professionally managed (60%)
Independent hosts (40%)
Over the 12 months ending August 2026, the Bracknell market averaged 648 active Airbnb and VRBO listings, down 9% from a year earlier.
An average Bracknell listing earns £24K/year. High-performing listings earn £54K, while low-performing listings earn £8K.
Average occupancy in Bracknell is 36%, producing RevPAR of £47 per available night.
4+ bedroom listings generate the highest average annual revenue in Bracknell, at £50K.
Rules vary across Bracknell. Bracknell: Lenient. No specific STR licensing required, standard planning use rules apply. Light enforcement, hosts operate freely. Reading: Lenient. No dedicated STR regulations or permits. Planning permission needed for material change of use. Minimal enforcement. Windsor: Lenient. No specific STR licensing scheme. Standard planning laws apply, rarely enforced for residential STRs. Hosts operate with little oversight. Verify requirements for the property's jurisdiction.
The Bracknell Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 9% year-over-year, while RevPAR has increased 14%, suggesting demand is outpacing available supply.
RevPAR is highest in July and August; it is lowest in February and January.
The most common amenities are Kitchen (98%), TV (97%), Internet (92%). The strongest positive revenue associations are Bbq (+73%), Ev Charger (+55%), Gym (+28%).
Average daily rate in Bracknell is £184, up 20% year-over-year. Rates peak in July and are lowest in February.
Guests in Bracknell book an average of 28 days in advance, down 12% from last year. Booking windows range from 27 days for 2-bedroom listings to 32 days for 4+ bedroom listings.
Booking demand is highest on Wednesday and lowest on Sunday. Nightly rates peak on Saturday and are lowest on Wednesday.