Glastonbury, GB
Part of the Wells market area
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Overview
Annual Rev
£28.8k
12 mo avg
↓4%
from prior 12 mo
Occupancy rate
45%
12 mo avg
↓7%
from prior 12 mo
Avg daily rate
£152
12 mo avg
↑10%
from prior 12 mo
Lead time
38 days
12 mo avg
↓3 days
from prior 12 mo
Revpar
£56
12 mo avg
↓6%
from prior 12 mo
Methodology note: Figures reflect Wells market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Hot Tub | — | +£27,287 | — | — |
| Washing Machine | 🔒 7•• (••%) | 🔒 +£6••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Bicycles | 🔒 7 (•%) | 🔒 +£4••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| TV | 🔒 1••• (••%) | 🔒 +£4••• (+••%) | 🔒 £3•••• | 🔒 £3•••• |
| Heating | 🔒 1••• (••%) | 🔒 +£4••• (+••%) | 🔒 £3•••• | 🔒 £3•••• |
| Pets Allowed | 🔒 4•• (••%) | 🔒 +£2••• (+•%) | 🔒 £3•••• | 🔒 £3•••• |
| Barbecue | 🔒 3•• (••%) | 🔒 +£2••• (+•%) | 🔒 £3•••• | 🔒 £3•••• |
| EV Charger | 🔒 1•• (•%) | 🔒 +£5•• (+•%) | 🔒 £3•••• | 🔒 £3•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
2 bedrooms (4.5 nights)
3 bedrooms (4.3 nights)
1 bedroom (3.9 nights)
4+ bedrooms (3.6 nights)
Studio (3.3 nights)
Cleaning fee by bedroom
4+ bedrooms (£111)
3 bedrooms (£88)
2 bedrooms (£56)
1 bedroom (£36)
Studio (£35)
Professional host share
Professionally managed (74%)
Independent hosts (26%)
Over the 12 months ending August 2026, the Wells market averaged 1,483 active Airbnb and VRBO listings, down 3% from a year earlier and up 7% over two years.
An average Wells listing earns £26K/year. High-performing listings earn £57K, while low-performing listings earn £11K.
Average occupancy in Wells is 39%, producing RevPAR of £50 per available night.
4+ bedroom listings generate the highest average annual revenue in Wells, at £59K.
Rules vary across Wells. Bath: Moderate. Planning permission required for whole-property lets over 90 days/year. Owner-occupied exemptions exist. Enforcement increasing but many operate without permission. Bristol: Moderate. Planning permission needed for whole-property STRs. No caps but enforcement spotty. Many unlicensed operators continue. Wells: Lenient. No specific STR regulations beyond standard planning rules. Minimal enforcement. Hosts operate freely with basic compliance. Verify requirements for the property's jurisdiction.
The Wells Airbnb and VRBO market appears broadly balanced. Supply has declined 3% year-over-year, while RevPAR has decreased 1%, showing no clear supply-demand imbalance.
RevPAR is highest in August and July; it is lowest in January and November.
The most common amenities are Heating (95%), TV (90%), Kitchen (89%). The strongest positive revenue associations are Hot Tub (+76%), Washing Machine (+19%), Heating (+17%).
Average daily rate in Wells is £162, up 3% year-over-year. Rates peak in August and are lowest in March.
Guests in Wells book an average of 38 days in advance, down 8% from last year. Booking windows range from 34 days for 1-bedroom listings to 45 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Saturday and are lowest on Monday. Weekend occupancy is 32% higher than weekday occupancy.