Wells

As of June 2026, Bath, Bristol, Wells have 1,441 active Airbnb and VRBO listings. This represents a 11% decrease from the previous year.

The average Airbnb or VRBO in Wells generates £24K per year. High-performing properties earn £58K/year, while low-performing properties earn £10K/year. The massive performance gap suggests that top-tier earnings are driven by specific property attributes rather than market-wide demand, especially as overall revenue has dipped 21% despite stable supply levels over two years.

Airbnb and VRBO can be profitable in Wells. Average annual revenue is £24K with 39% occupancy. High-performing properties earn up to £58K/year. The variance between average and high-end returns indicates that profitability is heavily concentrated, highlighting a market where asset-specific appeal significantly outweighs broader sector performance during the current 21% revenue contraction.

The average occupancy rate for Airbnbs and VRBOs in Wells is 39%. This occupancy level, combined with an average nightly rate of £158, results in a RevPAR (revenue per available room) of £44 per day.

4+ bedroom properties demonstrate the strongest performance in Wells, with annual revenue of £58K. These properties balance operating costs and rental demand most effectively in the Wells market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Wells area. Bath: Moderate. Planning permission required for entire properties, 90-day annual limit for primary residences. Council monitors but enforcement inconsistent. Bristol: Moderate. Planning permission needed for whole-unit STRs, 90-day cap on primary homes. Some enforcement activity but many operate without permission. Wells: Lenient. 90-day rule for primary residences, planning permission for commercial use. Minimal enforcement, small town with limited resources. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Wells Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 11% year-over-year, while RevPAR has decreased 21%. This indicates balanced supply-demand dynamics. The simultaneous drop in supply and revenue suggests that while competition has thinned, the remaining listings are struggling to capture the same yield, pointing to a softening in aggregate market demand.

Launch around May, 2-3 months before peak summer season (August peaks). This pre-peak timing lets you build reviews when competition is -16% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (February-January) when gaining traction is harder.

The most common amenities in Wells listings include: Tv (87%), Kitchen (85%), Heating (69%), Washing Machine (59%), Private Yard (46%). Amenities that boost revenue the most include Hot Tub, Heating, Bbq, with Hot Tub properties earning approximately 99% more (£86K/year vs £43K/year).

Monthly estimated revenue per listing in Wells over the last 12 months: May: £1K, June: £1K, July: £2K, August: £2K, September: £1K, October: £1K, November: £1K, December: £1K, January: £829, February: £1K, March: £1K, April: £2K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Wells is £158, up 3% year-over-year. By property size: 1-bedroom properties average £107/night, 2-bedroom properties average £142/night, 3-bedroom properties average £176/night, 4+ bedroom properties average £441/night. Rates peak in August and are lowest in March.

Guests in Wells book an average of 36 days in advance, down 22% from last year. By property size: 1-bedroom: 33 days, 2-bedroom: 38 days, 3-bedroom: 37 days, 4+ bedroom: 45 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Wells Airbnb and VRBO market has seen the following changes: supply declined 11%, revenue per listing decreased 21%, occupancy fell 9%, average nightly rates increased 3%, and lead time decreased 22%. These indicators show that hosts are struggling to maintain bookings despite shorter lead times, suggesting that current pricing power is misaligned with actual guest demand.

In Wells, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Saturday and are lowest on Monday. Weekends show 32% higher occupancy than weekdays.