Downham Market, GB
Part of the King's Lynn market area
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Overview
Annual Rev
£30.5k
12 mo avg
↓17%
from prior 12 mo
Occupancy rate
46%
12 mo avg
↓12%
from prior 12 mo
Avg daily rate
£152
12 mo avg
↑6%
from prior 12 mo
Lead time
30 days
12 mo avg
↓4 days
from prior 12 mo
Revpar
£61
12 mo avg
↓14%
from prior 12 mo
Methodology note: Figures reflect King's Lynn market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Hot Tub | — | +£58,947 | — | — |
| Pool | 🔒 3• (••%) | 🔒 +£2•••• (+••%) | 🔒 £6•••• | 🔒 £3•••• |
| EV Charger | 🔒 1• (•%) | 🔒 +£2•••• (+••%) | 🔒 £6•••• | 🔒 £3•••• |
| Air conditioning | 🔒 1• (•%) | 🔒 +£1•••• (+••%) | 🔒 £5•••• | 🔒 £3•••• |
| Barbecue | 🔒 1•• (••%) | 🔒 +£1•••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Heating | 🔒 2•• (••%) | 🔒 +£1•••• (+••%) | 🔒 £3•••• | 🔒 £2•••• |
| Washing Machine | 🔒 2•• (••%) | 🔒 +£9••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Pets Allowed | 🔒 1•• (••%) | 🔒 +£7••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| TV | 🔒 2•• (••%) | 🔒 +£6••• (+••%) | 🔒 £3•••• | 🔒 £3•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
2 bedrooms (4.3 nights)
4+ bedrooms (4.3 nights)
1 bedroom (4.2 nights)
3 bedrooms (4.0 nights)
Studio (2.9 nights)
Cleaning fee by bedroom
4+ bedrooms (£164)
3 bedrooms (£56)
2 bedrooms (£49)
1 bedroom (£39)
Studio (£33)
Professional host share
Professionally managed (73%)
Independent hosts (27%)
Over the 12 months ending August 2026, the King's Lynn market averaged 354 active Airbnb and VRBO listings, up 3% from a year earlier.
An average King's Lynn listing earns £26K/year. High-performing listings earn £70K, while low-performing listings earn £10K.
Average occupancy in King's Lynn is 37%, producing RevPAR of £53 per available night.
4+ bedroom listings generate the highest average annual revenue in King's Lynn, at £56K.
Rules vary across King's Lynn. King's Lynn: Lenient. No specific short-term rental regulations beyond standard planning permission for material change of use. Minimal enforcement, hosts operate freely. Hunstanton: Lenient. No dedicated STR licensing. Planning permission needed if primary use changes. Light enforcement in this holiday town. Sandringham: Lenient. Part of King's Lynn and West Norfolk Borough, same minimal regulations apply. Traditional holiday letting area with minimal oversight. Verify requirements for the property's jurisdiction.
The King's Lynn Airbnb and VRBO market appears broadly balanced. Supply has grown 3% year-over-year, while RevPAR has decreased 11%, showing no clear supply-demand imbalance.
RevPAR is highest in August and July; it is lowest in January and February.
The most common amenities are Heating (97%), TV (92%), Internet (87%). The strongest positive revenue associations are Hot Tub (+187%), Pool (+76%), Heating (+64%).
Average daily rate in King's Lynn is £167, down 3% year-over-year. Rates peak in July and are lowest in February.
Guests in King's Lynn book an average of 32 days in advance, down 11% from last year. Booking windows range from 29 days for 2-bedroom listings to 42 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Sunday. Nightly rates peak on Saturday and are lowest on Tuesday. Weekend occupancy is 6% higher than weekday occupancy.