King's Lynn
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Annual revenue (actual)
£31k
12 mo avg
↓13%
from prior 12 mo
Occupancy rate
47%
12 mo avg
↓11%
from prior 12 mo
Avg daily rate
£153
12 mo avg
↑7%
from prior 12 mo
Lead time
31 days
12 mo avg
↓2 days
from prior 12 mo
Revpar
£63
12 mo avg
↓4%
from prior 12 mo
Methodology note: Figures reflect King's Lynn market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
Shows how specific amenities impact revenue. Beware false correlation i.e. more expensive properties tend to have pools or views.
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Hot Tub | — | +£46,003 | — | — |
| EV Charger | 🔒 1• (•%) | 🔒 +£2•••• (+••%) | 🔒 £6•••• | 🔒 £3•••• |
| Air conditioning | 🔒 2• (•%) | 🔒 +£2•••• (+••%) | 🔒 £5•••• | 🔒 £3•••• |
| Pool | 🔒 3• (••%) | 🔒 +£1•••• (+••%) | 🔒 £5•••• | 🔒 £3•••• |
| Heating | 🔒 2•• (••%) | 🔒 +£1•••• (+••%) | 🔒 £3•••• | 🔒 £2•••• |
| Barbecue | 🔒 1•• (••%) | 🔒 +£1•••• (+••%) | 🔒 £4•••• | 🔒 £2•••• |
| Washing Machine | 🔒 2•• (••%) | 🔒 +£1•••• (+••%) | 🔒 £3•••• | 🔒 £2•••• |
| Pets Allowed | 🔒 1•• (••%) | 🔒 +£1•••• (+••%) | 🔒 £4•••• | 🔒 £2•••• |
| TV | 🔒 2•• (••%) | 🔒 +£9••• (+••%) | 🔒 £3•••• | 🔒 £2•••• |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
2 bedrooms (4.4 nights)
1 bedroom (4.3 nights)
3 bedrooms (4.0 nights)
4+ bedrooms (3.5 nights)
Studio (2.9 nights)
Cleaning fee by bedroom
4+ bedrooms (£158)
3 bedrooms (£65)
2 bedrooms (£49)
1 bedroom (£39)
Studio (£33)
Professional host share
Professionally managed (60%)
Independent hosts (40%)
Over the 12 months ending September 2026, the King's Lynn market averaged 358 active Airbnb and VRBO listings, up 6% from a year earlier.
An average King's Lynn listing earns £26K/year. High-performing listings earn £69K, while low-performing listings earn £10K.
Average occupancy in King's Lynn is 37%, producing RevPAR of £54 per available night.
4+ bedroom listings generate the highest average annual revenue in King's Lynn, at £55K.
Rules vary across King's Lynn. King's Lynn: Lenient. No specific STR regulations beyond standard planning permission for material change of use. Minimal enforcement of existing rules. Most hosts operate without issues. Hunstanton: Lenient. Part of King's Lynn and West Norfolk Borough; same minimal STR rules apply. Traditional seaside holiday rental area with light oversight. Sandringham: Lenient. Falls under King's Lynn and West Norfolk Borough Council jurisdiction. No dedicated STR regulations. Enforcement minimal in this rural tourist area. Verify requirements for the property's jurisdiction.
The King's Lynn Airbnb and VRBO market appears broadly balanced. Supply has grown 6% year-over-year, while RevPAR has decreased 3%, showing no clear supply-demand imbalance.
RevPAR is highest in August and July; it is lowest in January and February.
The most common amenities are Heating (97%), TV (92%), Internet (88%). The strongest positive revenue associations are Hot Tub (+155%), Air Conditioning (+68%), Pool (+61%).
Average daily rate in King's Lynn is £168, down 1% year-over-year. Rates peak in July and are lowest in February.
Guests in King's Lynn book an average of 33 days in advance, down 4% from last year. Booking windows range from 30 days for 2-bedroom listings to 43 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Sunday. Nightly rates peak on Saturday and are lowest on Tuesday. Weekend occupancy is 7% higher than weekday occupancy.
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