Docklands, GB
Part of the East London market area
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Overview
Annual Rev
£25.8k
12 mo avg
↑7%
from prior 12 mo
Occupancy rate
44%
12 mo avg
↓6%
from prior 12 mo
Avg daily rate
£158
12 mo avg
↑23%
from prior 12 mo
Lead time
32 days
12 mo avg
↓4 days
from prior 12 mo
Revpar
£51
12 mo avg
↓2%
from prior 12 mo
Methodology note: Figures reflect East London market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Sauna | — | +£24,413 | — | — |
| Hot Tub | 🔒 2• (•%) | 🔒 +£1•••• (+••%) | 🔒 £5•••• | 🔒 £3•••• |
| EV Charger | 🔒 3• (•%) | 🔒 +£1•••• (+••%) | 🔒 £5•••• | 🔒 £3•••• |
| Barbecue | 🔒 1•• (•%) | 🔒 +£1•••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Washing Machine | 🔒 1••• (••%) | 🔒 +£7••• (+••%) | 🔒 £3•••• | 🔒 £3•••• |
| Pets Allowed | 🔒 3•• (••%) | 🔒 +£3••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Lake Access | 🔒 5• (•%) | 🔒 +£3••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Gym | 🔒 5• (•%) | 🔒 +£2••• (+•%) | 🔒 £4•••• | 🔒 £3•••• |
| Pool | 🔒 1• (•%) | 🔒 +£2••• (+•%) | 🔒 £4•••• | 🔒 £3•••• |
| Air conditioning | 🔒 1•• (•%) | 🔒 +£1••• (+•%) | 🔒 £4•••• | 🔒 £3•••• |
| TV | 🔒 1••• (••%) | 🔒 +£1••• (+•%) | 🔒 £3•••• | 🔒 £3•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (6.4 nights)
2 bedrooms (6.3 nights)
4+ bedrooms (5.6 nights)
Studio (5.5 nights)
3 bedrooms (5.3 nights)
Cleaning fee by bedroom
4+ bedrooms (£187)
3 bedrooms (£110)
2 bedrooms (£83)
1 bedroom (£58)
Studio (£47)
Professional host share
Professionally managed (60%)
Independent hosts (40%)
Over the 12 months ending August 2026, the East London market averaged 4,404 active Airbnb and VRBO listings, down 16% from a year earlier and up 10% over two years.
An average East London listing earns £20K/year. High-performing listings earn £52K, while low-performing listings earn £7K.
Average occupancy in East London is 33%, producing RevPAR of £40 per available night.
4+ bedroom listings generate the highest average annual revenue in East London, at £34K.
Rules vary across East London. London: Moderate. Registration required (max 90 days/year for entire homes unless planning permission obtained). Growing enforcement through Airbnb data sharing, but many hosts still exceed limits. Stratford: Moderate. Same London rules apply - 90-day cap, registration needed. Enforcement increasing in Olympic area but inconsistent. Canary Wharf: Moderate. London's 90-day rule applies. Tower Hamlets enforces selectively. Many corporate lets operate long-term to avoid restrictions. Verify requirements for the property's jurisdiction.
The East London Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 16% year-over-year, while RevPAR has increased 23%, suggesting demand is outpacing available supply.
RevPAR is highest in July and June; it is lowest in January and February.
The most common amenities are Kitchen (97%), Internet (96%), Heating (94%). The strongest positive revenue associations are Bbq (+29%), Washing Machine (+24%), Pets Allowed (+10%).
Average daily rate in East London is £167, up 26% year-over-year. Rates peak in July and are lowest in February.
Guests in East London book an average of 32 days in advance, down 5% from last year. Booking windows range from 30 days for 1-bedroom listings to 35 days for 2-bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Saturday and are lowest on Sunday. Weekend occupancy is 16% higher than weekday occupancy.