East London
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Annual revenue (actual)
£26k
12 mo avg
↑8%
from prior 12 mo
Occupancy rate
45%
12 mo avg
↓5%
from prior 12 mo
Avg daily rate
£158
12 mo avg
↑21%
from prior 12 mo
Lead time
32 days
12 mo avg
↓2 days
from prior 12 mo
Revpar
£52
12 mo avg
↑3%
from prior 12 mo
Methodology note: Figures reflect East London market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
Shows how specific amenities impact revenue. Beware false correlation i.e. more expensive properties tend to have pools or views.
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Sauna | — | +£22,260 | — | — |
| Hot Tub | 🔒 2• (•%) | 🔒 +£1•••• (+••%) | 🔒 £5•••• | 🔒 £3•••• |
| Barbecue | 🔒 1•• (••%) | 🔒 +£1•••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| EV Charger | 🔒 3• (•%) | 🔒 +£9••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Washing Machine | 🔒 1••• (••%) | 🔒 +£7••• (+••%) | 🔒 £3•••• | 🔒 £3•••• |
| Gym | 🔒 5• (•%) | 🔒 +£3••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| TV | 🔒 1••• (••%) | 🔒 +£3••• (+••%) | 🔒 £3•••• | 🔒 £3•••• |
| Pets Allowed | 🔒 3•• (••%) | 🔒 +£2••• (+•%) | 🔒 £4•••• | 🔒 £3•••• |
| Lake Access | 🔒 5• (•%) | 🔒 +£2••• (+•%) | 🔒 £4•••• | 🔒 £3•••• |
| Air conditioning | 🔒 1•• (•%) | 🔒 +£2••• (+•%) | 🔒 £4•••• | 🔒 £3•••• |
| Heating | 🔒 1••• (••%) | 🔒 +£1••• (+•%) | 🔒 £3•••• | 🔒 £3•••• |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
2 bedrooms (6.3 nights)
4+ bedrooms (6.0 nights)
1 bedroom (6.0 nights)
3 bedrooms (5.7 nights)
Studio (5.3 nights)
Cleaning fee by bedroom
4+ bedrooms (£188)
3 bedrooms (£108)
2 bedrooms (£84)
1 bedroom (£59)
Studio (£46)
Professional host share
Independent hosts (64%)
Professionally managed (36%)
Over the 12 months ending September 2026, the East London market averaged 4,440 active Airbnb and VRBO listings, down 13% from a year earlier and up 10% over two years.
An average East London listing earns £20K/year. High-performing listings earn £52K, while low-performing listings earn £7K.
Average occupancy in East London is 34%, producing RevPAR of £41 per available night.
4+ bedroom listings generate the highest average annual revenue in East London, at £32K.
Rules vary across East London. London: Moderate. Must register with local council (90-day annual limit for entire homes unless planning permission obtained). Registration system launched 2024. Enforcement increasing with platform data sharing, but many still operate unregistered. Stratford: Moderate. Same as London - 90-day cap, council registration required. Part of Newham borough with additional licensing schemes. Growing enforcement activity. Canary Wharf: Moderate. Same London rules apply (90-day limit, registration). Tower Hamlets council enforcement active but compliance varies across developments. Verify requirements for the property's jurisdiction.
The East London Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 13% year-over-year, while RevPAR has increased 27%, suggesting demand is outpacing available supply.
RevPAR is highest in July and September; it is lowest in January and February.
The most common amenities are Kitchen (97%), Internet (97%), Heating (95%). The strongest positive revenue associations are Bbq (+30%), Washing Machine (+24%), TV (+10%).
Average daily rate in East London is £168, up 24% year-over-year. Rates peak in July and are lowest in February.
Guests in East London book an average of 32 days in advance. Booking windows range from 30 days for 1-bedroom listings to 36 days for 2-bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Saturday and are lowest on Sunday. Weekend occupancy is 16% higher than weekday occupancy.
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