Bridgnorth, GB
Part of the Cleobury Mortimer market area
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Overview
Annual Rev
£34k
12 mo avg
↓8%
from prior 12 mo
Occupancy rate
45%
12 mo avg
↓8%
from prior 12 mo
Avg daily rate
£181
12 mo avg
↑8%
from prior 12 mo
Lead time
41 days
12 mo avg
↓1 days
from prior 12 mo
Revpar
£66
12 mo avg
↓15%
from prior 12 mo
Methodology note: Figures reflect Cleobury Mortimer market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| EV Charger | — | +£44,833 | — | — |
| Washing Machine | 🔒 9• (••%) | 🔒 +£3•••• (+•••%) | 🔒 £7•••• | 🔒 £3•••• |
| Pets Allowed | 🔒 8• (••%) | 🔒 +£2•••• (+••%) | 🔒 £6•••• | 🔒 £3•••• |
| Pool | 🔒 5 (•%) | 🔒 +£2•••• (+••%) | 🔒 £7•••• | 🔒 £5•••• |
| TV | 🔒 1•• (••%) | 🔒 +£1•••• (+••%) | 🔒 £5•••• | 🔒 £3•••• |
| Parking | 🔒 1•• (••%) | 🔒 +£1•••• (+••%) | 🔒 £5•••• | 🔒 £4•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
4+ bedrooms (4.0 nights)
2 bedrooms (3.9 nights)
3 bedrooms (3.8 nights)
1 bedroom (3.4 nights)
Studio (2.8 nights)
Cleaning fee by bedroom
4+ bedrooms (£141)
3 bedrooms (£71)
2 bedrooms (£36)
1 bedroom (£33)
Studio (£0)
Professional host share
Professionally managed (60%)
Independent hosts (40%)
Over the 12 months ending August 2026, the Cleobury Mortimer market averaged 230 active Airbnb and VRBO listings, down 2% from a year earlier and up 37% over two years.
An average Cleobury Mortimer listing earns £24K/year. High-performing listings earn £73K, while low-performing listings earn £10K.
Average occupancy in Cleobury Mortimer is 32%, producing RevPAR of £47 per available night.
4+ bedroom listings generate the highest average annual revenue in Cleobury Mortimer, at £55K.
Rules vary across Cleobury Mortimer. Ludlow: Lenient. No specific STR regulations beyond planning permission for material change of use. Minimal enforcement, hosts operate freely. Bridgnorth: Lenient. No dedicated STR licensing. Planning permission needed if entire property let frequently. Light enforcement, self-regulation common. Bewdley: Lenient. No specific STR regulations. Planning rules apply for change of use. Minimal active enforcement, market-driven operations. Verify requirements for the property's jurisdiction.
The Cleobury Mortimer Airbnb and VRBO market appears broadly balanced. Supply has declined 2% year-over-year, while RevPAR has decreased 12%, showing no clear supply-demand imbalance.
RevPAR is highest in August and July; it is lowest in November and January.
The most common amenities are Heating (97%), Internet (88%), TV (86%). The strongest positive revenue associations are Heating (+124%), Washing Machine (+121%), Pets Allowed (+70%).
Average daily rate in Cleobury Mortimer is £186, up 3% year-over-year. Rates peak in January and are lowest in September.
Guests in Cleobury Mortimer book an average of 40 days in advance, down 2% from last year. Booking windows range from 36 days for 1-bedroom listings to 52 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Saturday and are lowest on Tuesday. Weekend occupancy is 46% higher than weekday occupancy.