Cleobury Mortimer

As of June 2026, Ludlow, Bridgnorth, Bewdley have 225 active Airbnb and VRBO listings. This represents a 7% decrease from the previous year.

The average Airbnb or VRBO in Cleobury Mortimer generates £21K per year. High-performing properties earn £68K/year, while low-performing properties earn £9K/year. Despite declining supply, revenue has fallen sharply year-over-year, suggesting demand has contracted faster than hosts have exited—a sign of weakening market conditions. The wide gap between high and average performers indicates significant operational variance rather than uniform scarcity.

Airbnb and VRBO can be profitable in Cleobury Mortimer. Average annual revenue is £21K with 32% occupancy. High-performing properties earn up to £68K/year. Declining supply and significantly lower revenue year-over-year suggest a contracting market, while the threefold gap between average and top performers indicates substantial performance variance despite tight competition.

The average occupancy rate for Airbnbs and VRBOs in Cleobury Mortimer is 32%. This occupancy level, combined with an average nightly rate of £176, results in a RevPAR (revenue per available room) of £41 per day.

4+ bedroom properties demonstrate the strongest performance in Cleobury Mortimer, with annual revenue of £52K. These properties balance operating costs and rental demand most effectively in the Cleobury Mortimer market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Cleobury Mortimer area. Ludlow: Lenient. No specific STR regulations beyond standard planning permission for material change of use. Enforcement minimal, many operating without formal oversight. Bridgnorth: Lenient. Standard planning rules apply if entire property let frequently. No dedicated STR licensing. Light enforcement, hosts operate freely. Bewdley: Lenient. No specific STR regulations, subject to general planning law and business rates if applicable. Minimal enforcement, tourism encouraged. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Cleobury Mortimer Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 7% year-over-year, while RevPAR has decreased 40%. This indicates balanced supply-demand dynamics. The significant gap between average revenue ($21,120) and high-performing properties ($68,297) suggests performance is highly property-dependent, while the 32% occupancy rate reflects softer demand conditions despite reduced supply.

Launch around January, 2-3 months before peak summer season (April peaks). This pre-peak timing lets you build reviews when competition is -13% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (October-November) when gaining traction is harder.

The most common amenities in Cleobury Mortimer listings include: Tv (79%), Kitchen (73%), Heating (63%), Washing Machine (58%), Pets Allowed (55%). Amenities that boost revenue the most include Heating, Washing Machine, Bbq, with Heating properties earning approximately 208% more (£110K/year vs £36K/year).

Monthly estimated revenue per listing in Cleobury Mortimer over the last 12 months: May: £1K, June: £1K, July: £1K, August: £2K, September: £1K, October: £1K, November: £928, December: £1K, January: £1K, February: £1K, March: £1K, April: £2K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Cleobury Mortimer is £176, down 11% year-over-year. By property size: 1-bedroom properties average £121/night, 2-bedroom properties average £139/night, 3-bedroom properties average £189/night, 4+ bedroom properties average £527/night. Rates peak in January and are lowest in September.

Guests in Cleobury Mortimer book an average of 39 days in advance, down 15% from last year. By property size: 1-bedroom: 35 days, 2-bedroom: 40 days, 3-bedroom: 36 days, 4+ bedroom: 50 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Cleobury Mortimer Airbnb and VRBO market has seen the following changes: supply declined 7%, revenue per listing decreased 40%, occupancy fell 16%, average nightly rates decreased 11%, and lead time decreased 15%. The sharp revenue decline significantly outpacing rate and occupancy drops suggests hosts are competing harder for fewer bookings, while the wide gap between average ($21,120) and top-performing listings ($68,297) indicates market bifurcation favoring differentiated properties.

In Cleobury Mortimer, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Saturday and are lowest on Tuesday. Weekends show 44% higher occupancy than weekdays.