Blandford Forum, GB
Part of the Shaftesbury market area
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Overview
Annual Rev
£28.5k
12 mo avg
↓5%
from prior 12 mo
Occupancy rate
44%
12 mo avg
↓8%
from prior 12 mo
Avg daily rate
£160
12 mo avg
↑12%
from prior 12 mo
Lead time
36 days
12 mo avg
↓3 days
from prior 12 mo
Revpar
£55
12 mo avg
↓12%
from prior 12 mo
Methodology note: Figures reflect Shaftesbury market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Pool | — | +£22,729 | — | — |
| Gym | 🔒 1• (•%) | 🔒 +£1•••• (+••%) | 🔒 £5•••• | 🔒 £3•••• |
| Sauna | 🔒 8 (•%) | 🔒 +£1•••• (+••%) | 🔒 £5•••• | 🔒 £3•••• |
| Hot Tub | 🔒 1•• (••%) | 🔒 +£1•••• (+••%) | 🔒 £5•••• | 🔒 £3•••• |
| Washing Machine | 🔒 6•• (••%) | 🔒 +£1•••• (+••%) | 🔒 £4•••• | 🔒 £2•••• |
| Heating | 🔒 9•• (••%) | 🔒 +£1•••• (+••%) | 🔒 £4•••• | 🔒 £2•••• |
| Pets Allowed | 🔒 4•• (••%) | 🔒 +£8••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Barbecue | 🔒 3•• (••%) | 🔒 +£7••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| EV Charger | 🔒 1•• (•%) | 🔒 +£7••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| TV | 🔒 9•• (••%) | 🔒 +£3••• (+••%) | 🔒 £3•••• | 🔒 £3•••• |
| Internet | 🔒 9•• (••%) | 🔒 +£2•• (+•%) | 🔒 £3•••• | 🔒 £3•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
2 bedrooms (4.5 nights)
1 bedroom (4.3 nights)
3 bedrooms (4.2 nights)
4+ bedrooms (3.9 nights)
Studio (3.0 nights)
Cleaning fee by bedroom
4+ bedrooms (£163)
3 bedrooms (£77)
2 bedrooms (£55)
1 bedroom (£38)
Studio (£17)
Professional host share
Professionally managed (72%)
Independent hosts (28%)
Over the 12 months ending August 2026, the Shaftesbury market averaged 1,356 active Airbnb and VRBO listings, down 7% from a year earlier.
An average Shaftesbury listing earns £24K/year. High-performing listings earn £55K, while low-performing listings earn £11K.
Average occupancy in Shaftesbury is 36%, producing RevPAR of £47 per available night.
4+ bedroom listings generate the highest average annual revenue in Shaftesbury, at £54K.
Rules vary across Shaftesbury. Shaftesbury: Moderate. Planning permission required for entire home rentals over 90 days/year. Council Tax and business rates apply. Enforcement varies; some operate without permission but complaints trigger action. Bournemouth: Moderate. Planning permission needed for change of use if primary residence becomes STR. Licensing for HMOs. Enforcement reactive rather than proactive; operates on complaint basis. Salisbury: Moderate. Planning permission required for material change of use. Council Tax implications. Light enforcement; primarily complaint-driven with limited proactive monitoring of platforms. Verify requirements for the property's jurisdiction.
The Shaftesbury Airbnb and VRBO market appears broadly balanced. Supply has declined 7% year-over-year, while RevPAR has decreased 10%, showing no clear supply-demand imbalance.
RevPAR is highest in August and July; it is lowest in January and February.
The most common amenities are Heating (94%), TV (89%), Kitchen (88%). The strongest positive revenue associations are Washing Machine (+57%), Heating (+55%), Hot Tub (+45%).
Average daily rate in Shaftesbury is £172, down 1% year-over-year. Rates peak in August and are lowest in September.
Guests in Shaftesbury book an average of 36 days in advance, down 8% from last year. Booking windows range from 32 days for 1-bedroom listings to 47 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Saturday and are lowest on Tuesday. Weekend occupancy is 28% higher than weekday occupancy.