Shaftesbury
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Annual revenue (actual)
£28.8k
12 mo avg
↓2%
from prior 12 mo
Occupancy rate
44%
12 mo avg
↓7%
from prior 12 mo
Avg daily rate
£161
12 mo avg
↑13%
from prior 12 mo
Lead time
36 days
12 mo avg
↓1 days
from prior 12 mo
Revpar
£57
12 mo avg
↓3%
from prior 12 mo
Methodology note: Figures reflect Shaftesbury market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
Shows how specific amenities impact revenue. Beware false correlation i.e. more expensive properties tend to have pools or views.
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Sauna | — | +£41,273 | — | — |
| Pool | 🔒 3• (•%) | 🔒 +£2•••• (+••%) | 🔒 £6•••• | 🔒 £3•••• |
| Gym | 🔒 1• (•%) | 🔒 +£1•••• (+••%) | 🔒 £5•••• | 🔒 £3•••• |
| Hot Tub | 🔒 1•• (••%) | 🔒 +£1•••• (+••%) | 🔒 £5•••• | 🔒 £3•••• |
| Washing Machine | 🔒 7•• (••%) | 🔒 +£1•••• (+••%) | 🔒 £4•••• | 🔒 £2•••• |
| Heating | 🔒 1••• (••%) | 🔒 +£9••• (+••%) | 🔒 £3•••• | 🔒 £2•••• |
| Barbecue | 🔒 4•• (••%) | 🔒 +£7••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| EV Charger | 🔒 1•• (•%) | 🔒 +£7••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Pets Allowed | 🔒 4•• (••%) | 🔒 +£6••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| TV | 🔒 9•• (••%) | 🔒 +£4••• (+••%) | 🔒 £3•••• | 🔒 £3•••• |
| Air conditioning | 🔒 6• (•%) | 🔒 +£6• (+•%) | 🔒 £3•••• | 🔒 £3•••• |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
2 bedrooms (4.5 nights)
1 bedroom (4.3 nights)
3 bedrooms (4.2 nights)
4+ bedrooms (4.0 nights)
Studio (3.0 nights)
Cleaning fee by bedroom
4+ bedrooms (£163)
3 bedrooms (£77)
2 bedrooms (£55)
1 bedroom (£38)
Studio (£15)
Professional host share
Independent hosts (56%)
Professionally managed (44%)
Over the 12 months ending September 2026, the Shaftesbury market averaged 1,371 active Airbnb and VRBO listings, down 4% from a year earlier.
An average Shaftesbury listing earns £24K/year. High-performing listings earn £54K, while low-performing listings earn £11K.
Average occupancy in Shaftesbury is 36%, producing RevPAR of £48 per available night.
4+ bedroom listings generate the highest average annual revenue in Shaftesbury, at £53K.
Rules vary across Shaftesbury. Shaftesbury: Moderate. Planning permission required for entire homes if primary residence lost. Standard enforcement through complaints. Most hosts operate within rules. Bournemouth: Moderate. Planning permission needed for properties not owner-occupied. Article 4 directions in some areas. Enforcement complaint-driven, not proactive. Salisbury: Lenient. Planning permission technically required for change of use. Light enforcement, mostly complaint-based. Many hosts operate without explicit permission. Verify requirements for the property's jurisdiction.
The Shaftesbury Airbnb and VRBO market appears broadly balanced. Supply has declined 4% year-over-year, while RevPAR has increased 1%, showing no clear supply-demand imbalance.
RevPAR is highest in August and July; it is lowest in January and February.
The most common amenities are Heating (96%), TV (89%), Kitchen (88%). The strongest positive revenue associations are Washing Machine (+63%), Hot Tub (+50%), Heating (+34%).
Average daily rate in Shaftesbury is £173, up 3% year-over-year. Rates peak in August and are lowest in November.
Guests in Shaftesbury book an average of 37 days in advance. Booking windows range from 32 days for 1-bedroom listings to 49 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Saturday and are lowest on Monday. Weekend occupancy is 30% higher than weekday occupancy.
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