Aylsham, GB
Part of the Norwich market area
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Overview
Annual Rev
£26.4k
12 mo avg
↓2%
from prior 12 mo
Occupancy rate
47%
12 mo avg
↓7%
from prior 12 mo
Avg daily rate
£145
12 mo avg
↑14%
from prior 12 mo
Lead time
36 days
12 mo avg
↓3 days
from prior 12 mo
Revpar
£51
12 mo avg
↓12%
from prior 12 mo
Methodology note: Figures reflect Norwich market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Hot Tub | — | +£16,829 | — | — |
| Barbecue | 🔒 1•• (••%) | 🔒 +£1•••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Pool | 🔒 1• (•%) | 🔒 +£9••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| EV Charger | 🔒 3• (•%) | 🔒 +£9••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Washing Machine | 🔒 5•• (••%) | 🔒 +£8••• (+••%) | 🔒 £3•••• | 🔒 £2•••• |
| Pets Allowed | 🔒 2•• (••%) | 🔒 +£8••• (+••%) | 🔒 £3•••• | 🔒 £3•••• |
| Internet | 🔒 6•• (••%) | 🔒 +£6••• (+••%) | 🔒 £3•••• | 🔒 £2•••• |
| Heating | 🔒 6•• (••%) | 🔒 +£4••• (+••%) | 🔒 £3•••• | 🔒 £2•••• |
| TV | 🔒 6•• (••%) | 🔒 +£2••• (+•%) | 🔒 £3•••• | 🔒 £3•••• |
| Air conditioning | 🔒 2• (•%) | 🔒 +£9•• (+•%) | 🔒 £3•••• | 🔒 £3•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
4+ bedrooms (4.8 nights)
3 bedrooms (4.8 nights)
2 bedrooms (4.7 nights)
1 bedroom (4.4 nights)
Studio (3.8 nights)
Cleaning fee by bedroom
4+ bedrooms (£113)
3 bedrooms (£68)
2 bedrooms (£56)
Studio (£47)
1 bedroom (£41)
Professional host share
Professionally managed (76%)
Independent hosts (24%)
Over the 12 months ending August 2026, the Norwich market averaged 844 active Airbnb and VRBO listings, down 15% from a year earlier and down 9% over two years.
An average Norwich listing earns £23K/year. High-performing listings earn £45K, while low-performing listings earn £8K.
Average occupancy in Norwich is 40%, producing RevPAR of £46 per available night.
4+ bedroom listings generate the highest average annual revenue in Norwich, at £48K.
Rules vary across Norwich. Norwich: Moderate. Planning permission required for whole-property STRs (Use Class C3 to C1 change). Some enforcement through complaints. Many operate without permission. Great Yarmouth: Lenient. No specific STR regulations beyond standard planning rules. Minimal enforcement. Hosts operate freely with basic safety compliance. Cromer: Lenient. Part of North Norfolk District - no dedicated STR rules. Planning permission theoretically needed for material change of use. Light enforcement, complaint-driven only. Verify requirements for the property's jurisdiction.
The Norwich Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 15% year-over-year, while RevPAR has increased 5%, suggesting demand is outpacing available supply.
RevPAR is highest in August and July; it is lowest in January and November.
The most common amenities are TV (94%), Heating (94%), Internet (93%). The strongest positive revenue associations are Hot Tub (+61%), Bbq (+38%), Internet (+36%).
Average daily rate in Norwich is £150, up 12% year-over-year. Rates peak in August and are lowest in January.
Guests in Norwich book an average of 34 days in advance, down 4% from last year. Booking windows range from 31 days for 1-bedroom listings to 44 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Sunday. Nightly rates peak on Friday and are lowest on Monday. Weekend occupancy is 17% higher than weekday occupancy.