Norwich

As of May 2026, Norwich, Great Yarmouth, Cromer have 862 active Airbnb and VRBO listings. This represents a 18% decrease from the previous year.

The average Airbnb or VRBO in Norwich generates £22K per year. High-performing properties earn £44K/year, while low-performing properties earn £7K/year. This wide disparity suggests that market returns are highly sensitive to specific asset positioning rather than broad market trends, as the contraction in supply has not prevented a significant performance divide.

Airbnb and VRBO can be profitable in Norwich. Average annual revenue is £22K with 41% occupancy. High-performing properties earn up to £44K/year. The 18% reduction in supply indicates a tightening market, yet the gap between average and top-tier earners highlights that revenue concentration remains skewed toward a select segment of listings.

The average occupancy rate for Airbnbs and VRBOs in Norwich is 41%. This occupancy level, combined with an average nightly rate of £141, results in a RevPAR (revenue per available room) of £40 per day.

4+ bedroom properties demonstrate the strongest performance in Norwich, with annual revenue of £46K. These properties balance operating costs and rental demand most effectively in the Norwich market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Norwich area. Norwich: Moderate. Planning permission required for entire property rentals, 90-day annual limit for primary residences. Enforcement increasing with complaint-driven action. Great Yarmouth: Lenient. No specific STR regulations beyond standard planning rules. Minimal enforcement, hosts operate freely. Cromer: Lenient. Part of North Norfolk District, no dedicated STR rules. Traditional B&B regulations apply. Light enforcement, complaint-based only. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Norwich Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 18% year-over-year, while RevPAR has decreased 15%. This indicates balanced supply-demand dynamics. This concurrent decline in both supply and revenue suggests the market is recalibrating to lower demand levels rather than experiencing a supply-driven shortage.

Launch around May, 2-3 months before peak summer season (August peaks). This pre-peak timing lets you build reviews when competition is -41% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (February-January) when gaining traction is harder.

The most common amenities in Norwich listings include: Tv (90%), Kitchen (88%), Washing Machine (78%), Heating (73%), Private Yard (40%). Amenities that boost revenue the most include Hot Tub, Pets Allowed, Heating, with Hot Tub properties earning approximately 80% more (£68K/year vs £37K/year).

Monthly estimated revenue per listing in Norwich over the last 12 months: May: £1K, June: £1K, July: £2K, August: £2K, September: £1K, October: £1K, November: £1K, December: £1K, January: £774, February: £944, March: £1K, April: £1K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Norwich is £141, up 7% year-over-year. By property size: 1-bedroom properties average £95/night, 2-bedroom properties average £134/night, 3-bedroom properties average £155/night, 4+ bedroom properties average £357/night. Rates peak in December and are lowest in January.

Guests in Norwich book an average of 33 days in advance, down 18% from last year. By property size: 1-bedroom: 29 days, 2-bedroom: 34 days, 3-bedroom: 35 days, 4+ bedroom: 43 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Norwich Airbnb and VRBO market has seen the following changes: supply declined 18%, revenue per listing decreased 15%, occupancy fell 4%, average nightly rates increased 7%, and lead time decreased 18%. These shifts reflect a compressed booking window and softening occupancy, suggesting that elevated nightly rates may be struggling to offset the reduced volume.

In Norwich, Saturday sees the highest booking demand while Sunday has the lowest. Nightly rates peak on Friday and are lowest on Monday. Weekends show 16% higher occupancy than weekdays.