Norwich
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Annual revenue (actual)
£26.5k
12 mo avg
↓1%
from prior 12 mo
Occupancy rate
47%
12 mo avg
↓7%
from prior 12 mo
Avg daily rate
£146
12 mo avg
↑14%
from prior 12 mo
Lead time
36 days
12 mo avg
↓1 days
from prior 12 mo
Revpar
£52
12 mo avg
↓5%
from prior 12 mo
Methodology note: Figures reflect Norwich market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
Shows how specific amenities impact revenue. Beware false correlation i.e. more expensive properties tend to have pools or views.
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Hot Tub | — | +£15,127 | — | — |
| Barbecue | 🔒 1•• (••%) | 🔒 +£1•••• (+••%) | 🔒 £4•••• | 🔒 £2•••• |
| EV Charger | 🔒 2• (•%) | 🔒 +£1•••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Pool | 🔒 1• (•%) | 🔒 +£1•••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Pets Allowed | 🔒 2•• (••%) | 🔒 +£9••• (+••%) | 🔒 £3•••• | 🔒 £2•••• |
| Washing Machine | 🔒 5•• (••%) | 🔒 +£8••• (+••%) | 🔒 £3•••• | 🔒 £2•••• |
| Internet | 🔒 6•• (••%) | 🔒 +£5••• (+••%) | 🔒 £3•••• | 🔒 £2•••• |
| Heating | 🔒 6•• (••%) | 🔒 +£2••• (+•%) | 🔒 £3•••• | 🔒 £3•••• |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
4+ bedrooms (4.9 nights)
2 bedrooms (4.8 nights)
3 bedrooms (4.7 nights)
1 bedroom (4.4 nights)
Studio (4.0 nights)
Cleaning fee by bedroom
4+ bedrooms (£113)
3 bedrooms (£69)
2 bedrooms (£55)
Studio (£44)
1 bedroom (£41)
Professional host share
Professionally managed (56%)
Independent hosts (44%)
Over the 12 months ending September 2026, the Norwich market averaged 845 active Airbnb and VRBO listings, down 14% from a year earlier and down 9% over two years.
An average Norwich listing earns £23K/year. High-performing listings earn £45K, while low-performing listings earn £8K.
Average occupancy in Norwich is 40%, producing RevPAR of £47 per available night.
4+ bedroom listings generate the highest average annual revenue in Norwich, at £47K.
Rules vary across Norwich. Norwich: Lenient. No specific STR regulations or licensing required. Falls under standard planning rules. Minimal enforcement, hosts operate freely. Great Yarmouth: Lenient. No dedicated STR permit system. Planning permission may apply for change of use. Light enforcement, many operating without scrutiny. Cromer: Lenient. Part of North Norfolk District with no specific STR licensing. Traditional holiday let area with minimal restrictions. Light enforcement, established rental market operates openly. Verify requirements for the property's jurisdiction.
The Norwich Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 14% year-over-year, while RevPAR has increased 12%, suggesting demand is outpacing available supply.
RevPAR is highest in August and July; it is lowest in January and November.
The most common amenities are Heating (96%), TV (94%), Internet (94%). The strongest positive revenue associations are Hot Tub (+47%), Bbq (+47%), Pets Allowed (+33%).
Average daily rate in Norwich is £151, up 13% year-over-year. Rates peak in August and are lowest in January.
Guests in Norwich book an average of 35 days in advance, up 2% from last year. Booking windows range from 32 days for 1-bedroom listings to 44 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Sunday. Nightly rates peak on Friday and are lowest on Monday. Weekend occupancy is 17% higher than weekday occupancy.
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