Alton, GB
Part of the Winchester market area
Unlock the data for all Markets
Overview
Annual Rev
£32.7k
12 mo avg
↑8%
from prior 12 mo
Occupancy rate
49%
12 mo avg
↓4%
from prior 12 mo
Avg daily rate
£169
12 mo avg
↑17%
from prior 12 mo
Lead time
34 days
12 mo avg
↓4 days
from prior 12 mo
Revpar
£61
12 mo avg
↑1%
from prior 12 mo
Methodology note: Figures reflect Winchester market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Gym | — | +£39,294 | — | — |
| Bicycles | 🔒 1• (•%) | 🔒 +£2•••• (+••%) | 🔒 £6•••• | 🔒 £3•••• |
| Barbecue | 🔒 1•• (••%) | 🔒 +£1•••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Washing Machine | 🔒 3•• (••%) | 🔒 +£1•••• (+••%) | 🔒 £4•••• | 🔒 £2•••• |
| Pool | 🔒 1• (•%) | 🔒 +£1•••• (+••%) | 🔒 £5•••• | 🔒 £3•••• |
| Heating | 🔒 5•• (••%) | 🔒 +£9••• (+••%) | 🔒 £3•••• | 🔒 £2•••• |
| Internet | 🔒 4•• (••%) | 🔒 +£9••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Parking | 🔒 4•• (••%) | 🔒 +£8••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Pets Allowed | 🔒 2•• (••%) | 🔒 +£7••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Sauna | 🔒 7 (•%) | 🔒 +£6••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Hot Tub | 🔒 3• (•%) | 🔒 +£5••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
3 bedrooms (5.4 nights)
4+ bedrooms (4.5 nights)
2 bedrooms (4.4 nights)
1 bedroom (4.2 nights)
Studio (4.0 nights)
Cleaning fee by bedroom
4+ bedrooms (£156)
3 bedrooms (£94)
2 bedrooms (£66)
1 bedroom (£35)
Studio (£34)
Professional host share
Professionally managed (64%)
Independent hosts (36%)
Over the 12 months ending August 2026, the Winchester market averaged 659 active Airbnb and VRBO listings, down 7% from a year earlier.
An average Winchester listing earns £26K/year. High-performing listings earn £51K, while low-performing listings earn £11K.
Average occupancy in Winchester is 39%, producing RevPAR of £49 per available night.
4+ bedroom listings generate the highest average annual revenue in Winchester, at £51K.
Rules vary across Winchester. Winchester: Moderate. Planning permission required for short-term lets, particularly in HMO situations. Council monitors complaints but enforcement is reactive rather than proactive. Southampton: Moderate. Planning permission needed if primary residence changes to short-term rental. HMO licensing for certain properties. Enforcement complaint-driven, some hosts operate informally. Basingstoke: Lenient. Minimal specific STR regulations beyond standard planning rules. Light enforcement, primarily complaint-based. Many hosts operate without issues. Verify requirements for the property's jurisdiction.
The Winchester Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 7% year-over-year, while RevPAR has increased 3%, suggesting demand is outpacing available supply.
RevPAR is highest in July and August; it is lowest in January and February.
The most common amenities are Heating (94%), Kitchen (94%), Parking (91%). The strongest positive revenue associations are Washing Machine (+44%), Bbq (+41%), TV (+23%).
Average daily rate in Winchester is £176, up 12% year-over-year. Rates peak in July and are lowest in February.
Guests in Winchester book an average of 33 days in advance, down 12% from last year. Booking windows range from 33 days for 1-bedroom listings to 38 days for 3-bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Friday and are lowest on Monday. Weekend occupancy is 24% higher than weekday occupancy.