Winchester

As of June 2026, Winchester, Southampton, Basingstoke have 651 active Airbnb and VRBO listings. This represents a 14% decrease from the previous year.

The average Airbnb or VRBO in Winchester generates £23K per year. High-performing properties earn £48K/year, while low-performing properties earn £10K/year. The wide revenue disparity suggests that market returns are highly sensitive to property-specific execution rather than broad market trends, especially as aggregate supply remains stagnant.

Airbnb and VRBO can be profitable in Winchester. Average annual revenue is £23K with 38% occupancy. High-performing properties earn up to £48K/year. The significant delta between average and peak earnings indicates that top-tier assets are capturing a disproportionate share of demand despite the overall compression in market-wide revenue.

The average occupancy rate for Airbnbs and VRBOs in Winchester is 38%. This occupancy level, combined with an average nightly rate of £165, results in a RevPAR (revenue per available room) of £42 per day.

4+ bedroom properties demonstrate the strongest performance in Winchester, with annual revenue of £45K. These properties balance operating costs and rental demand most effectively in the Winchester market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Winchester area. Winchester: Moderate. Planning permission required for whole-property lets over 90 days/year. Mixed enforcement, some hosts operate without permission. Council investigates complaints. Southampton: Moderate. Planning permission needed for primary residence change. Enforcement complaint-driven, many unlicensed operators exist. Article 4 directions in some areas. Basingstoke: Lenient. Minimal specific STR regulations. Planning permission only if material change of use. Light enforcement, complaint-based only. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Winchester Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 14% year-over-year, while RevPAR has decreased 21%. This indicates balanced supply-demand dynamics. The simultaneous drop in supply and revenue suggests that demand contraction is outpacing the removal of listings, keeping the market in a period of adjustment.

Launch around January, 2-3 months before peak fall season (April peaks). This pre-peak timing lets you build reviews when competition is -10% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (November-January) when gaining traction is harder.

The most common amenities in Winchester listings include: Kitchen (93%), Tv (85%), Heating (81%), Washing Machine (73%), Private Yard (56%). Amenities that boost revenue the most include Pets Allowed, Washing Machine, Heating, with Pets Allowed properties earning approximately 61% more (£63K/year vs £39K/year).

Monthly estimated revenue per listing in Winchester over the last 12 months: May: £1K, June: £1K, July: £2K, August: £2K, September: £1K, October: £1K, November: £1K, December: £1K, January: £827, February: £962, March: £1K, April: £2K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Winchester is £165, up 7% year-over-year. By property size: 1-bedroom properties average £119/night, 2-bedroom properties average £163/night, 3-bedroom properties average £231/night, 4+ bedroom properties average £364/night. Rates peak in April and are lowest in June.

Guests in Winchester book an average of 32 days in advance, down 26% from last year. By property size: 1-bedroom: 31 days, 2-bedroom: 32 days, 3-bedroom: 38 days, 4+ bedroom: 34 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Winchester Airbnb and VRBO market has seen the following changes: supply declined 14%, revenue per listing decreased 21%, occupancy fell 11%, average nightly rates increased 7%, and lead time decreased 26%. These metrics reflect a shift toward shorter booking windows and pricing pressure, signaling a more reactive, opportunistic booking environment.

In Winchester, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Saturday and are lowest on Monday. Weekends show 23% higher occupancy than weekdays.