Le Touquet-Paris-Plage, FR
Part of the Boulogne-sur-Mer market area
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Overview
Annual Rev
€19.5k
12 mo avg
↑11%
from prior 12 mo
Occupancy rate
38%
12 mo avg
↓5%
from prior 12 mo
Avg daily rate
€129
12 mo avg
↑25%
from prior 12 mo
Lead time
34 days
12 mo avg
↓4 days
from prior 12 mo
Revpar
€39
12 mo avg
↑10%
from prior 12 mo
Methodology note: Figures reflect Boulogne-sur-mer market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Pool | — | +€9,347 | — | — |
| Barbecue | 🔒 3•• (••%) | 🔒 +€8••• (+••%) | 🔒 €2•••• | 🔒 €2•••• |
| Washing Machine | 🔒 7•• (••%) | 🔒 +€6••• (+••%) | 🔒 €2•••• | 🔒 €1•••• |
| Hot Tub | 🔒 5• (•%) | 🔒 +€5••• (+••%) | 🔒 €2•••• | 🔒 €2•••• |
| Parking | 🔒 1••• (••%) | 🔒 +€4••• (+••%) | 🔒 €2•••• | 🔒 €1•••• |
| Bicycles | 🔒 4• (•%) | 🔒 +€3••• (+••%) | 🔒 €2•••• | 🔒 €2•••• |
| Gym | 🔒 1•• (••%) | 🔒 +€2••• (+••%) | 🔒 €2•••• | 🔒 €2•••• |
| Internet | 🔒 1••• (••%) | 🔒 +€1••• (+•%) | 🔒 €2•••• | 🔒 €2•••• |
| EV Charger | 🔒 7• (•%) | 🔒 +€9•• (+•%) | 🔒 €2•••• | 🔒 €2•••• |
| Air conditioning | 🔒 1•• (•%) | 🔒 +€8•• (+•%) | 🔒 €2•••• | 🔒 €2•••• |
| Sauna | 🔒 2• (•%) | 🔒 +€1•• (+•%) | 🔒 €2•••• | 🔒 €2•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
Studio (5.0 nights)
2 bedrooms (4.6 nights)
3 bedrooms (4.4 nights)
1 bedroom (4.0 nights)
4+ bedrooms (3.9 nights)
Cleaning fee by bedroom
4+ bedrooms (€115)
3 bedrooms (€72)
2 bedrooms (€55)
1 bedroom (€36)
Studio (€32)
Professional host share
Professionally managed (69%)
Independent hosts (31%)
Over the 12 months ending August 2026, the Boulogne-sur-Mer market averaged 1,629 active Airbnb and VRBO listings, up 4% from a year earlier and up 82% over two years.
An average Boulogne-sur-Mer listing earns €19K/year. High-performing listings earn €30K, while low-performing listings earn €11K.
Average occupancy in Boulogne-sur-Mer is 36%, producing RevPAR of €36 per available night.
4+ bedroom listings generate the highest average annual revenue in Boulogne-sur-Mer, at €35K.
Rules vary across Boulogne-sur-Mer. Boulogne-sur-Mer: Lenient. Declaration to mairie required, tourist tax collection. Light enforcement, many unlisted rentals operate. Le Touquet-Paris-Plage: Moderate. Registration mandatory, tourist tax required, 120-day cap for primary residences. Moderate enforcement in tourist zones. Calais: Lenient. Basic declaration needed, tourist tax collection. Minimal enforcement, hosts operate with limited oversight. Verify requirements for the property's jurisdiction.
The Boulogne-sur-Mer Airbnb and VRBO market appears broadly balanced. Supply has grown 4% year-over-year, while RevPAR has increased 24%, showing no clear supply-demand imbalance.
RevPAR is highest in August and July; it is lowest in January and November.
The most common amenities are Kitchen (98%), TV (95%), Heating (94%). The strongest positive revenue associations are Bbq (+38%), Washing Machine (+35%), Parking (+24%).
Average daily rate in Boulogne-sur-Mer is €131, up 26% year-over-year. Rates peak in August and are lowest in September.
Guests in Boulogne-sur-Mer book an average of 33 days in advance, down 10% from last year. Booking windows range from 28 days for 1-bedroom listings to 51 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Saturday and are lowest on Wednesday. Weekend occupancy is 35% higher than weekday occupancy.