Boulogne-sur-mer

As of June 2026, Boulogne-sur-Mer, Le Touquet-Paris-Plage, Calais have 1,554 active Airbnb and VRBO listings. This represents a 5% decrease from the previous year.

The average Airbnb or VRBO in Boulogne-sur-Mer generates €16K per year. High-performing properties earn €27K/year, while low-performing properties earn €8K/year. Declining supply and revenue year-over-year coupled with modest 35% occupancy suggests market contraction rather than growth, while the 68% performance gap between high and average properties indicates significant differentiation in how listings compete within this constrained market.

Airbnb and VRBO can be profitable in Boulogne-sur-Mer. Average annual revenue is €16K with 35% occupancy. High-performing properties earn up to €27K/year. Declining supply and revenue year-over-year suggest market contraction, while the significant gap between average and high performers indicates meaningful differentiation among listings in a moderating competitive environment.

The average occupancy rate for Airbnbs and VRBOs in Boulogne-sur-Mer is 35%. This occupancy level, combined with an average nightly rate of €122, results in a RevPAR (revenue per available room) of €30 per day.

4+ bedroom properties demonstrate the strongest performance in Boulogne-sur-Mer, with annual revenue of €30K. These properties balance operating costs and rental demand most effectively in the Boulogne-sur-Mer market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Boulogne-sur-Mer area. Boulogne-sur-Mer: Lenient. Declaration to mairie required for furnished rentals (meublé de tourisme). No strict occupancy rules or caps. Minimal enforcement, hosts operate freely. Le Touquet-Paris-Plage: Lenient. Registration as meublé de tourisme needed, tourist tax collection. No primary residence requirement. Light enforcement despite high STR density. Calais: Lenient. Basic declaration required for furnished rentals. No rental caps or residency rules. Minimal oversight, hosts largely self-regulate. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Boulogne-sur-Mer Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 5% year-over-year, while RevPAR has decreased 12%. This indicates balanced supply-demand dynamics. The wider gap between average revenue ($16,101) and high-performing properties ($26,616) suggests significant performance variance, reflecting competitive differentiation in a market where 35% occupancy leaves considerable availability.

Launch around January, 2-3 months before peak summer season (April peaks). This pre-peak timing lets you build reviews when competition is 47% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (March-January) when gaining traction is harder.

The most common amenities in Boulogne-sur-Mer listings include: Kitchen (97%), Tv (90%), Heating (81%), Washing Machine (60%), Parking (54%). Amenities that boost revenue the most include Bbq, Washing Machine, Ev Charger, with Bbq properties earning approximately 44% more (€29K/year vs €20K/year).

Monthly estimated revenue per listing in Boulogne-sur-Mer over the last 12 months: May: €967, June: €858, July: €1K, August: €1K, September: €789, October: €970, November: €565, December: €796, January: €427, February: €654, March: €593, April: €1K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Boulogne-sur-Mer is €122, up 22% year-over-year. By property size: 1-bedroom properties average €91/night, 2-bedroom properties average €121/night, 3-bedroom properties average €155/night, 4+ bedroom properties average €280/night. Rates peak in April and are lowest in May.

Guests in Boulogne-sur-Mer book an average of 32 days in advance, down 28% from last year. By property size: 1-bedroom: 27 days, 2-bedroom: 34 days, 3-bedroom: 37 days, 4+ bedroom: 49 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Boulogne-sur-Mer Airbnb and VRBO market has seen the following changes: supply declined 5%, revenue per listing decreased 12%, occupancy fell 10%, average nightly rates increased 22%, and lead time decreased 28%. The rate increase coupled with declining occupancy suggests hosts are competing for fewer bookings, while the substantial gap between average ($16,101) and high-performing listings ($26,616) indicates uneven market conditions where property differentiation significantly impacts performance.

In Boulogne-sur-Mer, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Saturday and are lowest on Wednesday. Weekends show 33% higher occupancy than weekdays.