Jena, DE
Part of the Jena market area
Unlock the data for all Markets
Overview
Annual Rev
€17.9k
12 mo avg
↑3%
from prior 12 mo
Occupancy rate
41%
12 mo avg
↓8%
from prior 12 mo
Avg daily rate
€112
12 mo avg
↑25%
from prior 12 mo
Lead time
35 days
12 mo avg
↓3 days
from prior 12 mo
Revpar
€35
12 mo avg
↓5%
from prior 12 mo
Methodology note: Figures reflect Jena market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Hot Tub | — | +€7,295 | — | — |
| Sauna | 🔒 2• (•%) | 🔒 +€6••• (+••%) | 🔒 €2•••• | 🔒 €2•••• |
| Pool | 🔒 1• (•%) | 🔒 +€6••• (+••%) | 🔒 €2•••• | 🔒 €2•••• |
| Barbecue | 🔒 2•• (••%) | 🔒 +€2••• (+••%) | 🔒 €2•••• | 🔒 €2•••• |
| Air conditioning | 🔒 5• (•%) | 🔒 +€2••• (+••%) | 🔒 €2•••• | 🔒 €2•••• |
| Washing Machine | 🔒 3•• (••%) | 🔒 +€2••• (+••%) | 🔒 €2•••• | 🔒 €2•••• |
| Parking | 🔒 6•• (••%) | 🔒 +€1••• (+•%) | 🔒 €2•••• | 🔒 €2•••• |
| Pets Allowed | 🔒 2•• (••%) | 🔒 +€1••• (+•%) | 🔒 €2•••• | 🔒 €2•••• |
| Lake Access | 🔒 4• (•%) | 🔒 +€1••• (+•%) | 🔒 €2•••• | 🔒 €2•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (5.7 nights)
Studio (5.5 nights)
2 bedrooms (4.9 nights)
3 bedrooms (4.8 nights)
4+ bedrooms (3.6 nights)
Cleaning fee by bedroom
2 bedrooms (€67)
1 bedroom (€20)
Studio (€0)
3 bedrooms (€0)
4+ bedrooms (€0)
Professional host share
Professionally managed (71%)
Independent hosts (29%)
Over the 12 months ending August 2026, the Jena market averaged 1,017 active Airbnb and VRBO listings, down 2% from a year earlier and up 45% over two years.
An average Jena listing earns €15K/year. High-performing listings earn €36K, while low-performing listings earn €6K.
Average occupancy in Jena is 34%, producing RevPAR of €31 per available night.
4+ bedroom listings generate the highest average annual revenue in Jena, at €43K.
Rules vary across Jena. I don't have reliable current data on short-term rental regulations and enforcement reality for Jena, Weimar, and Erfurt specifically. German cities have varying local rules, but without verified information on actual enforcement levels and operating practices in these three Thuringian cities, I recommend checking each city's official tourism/regulatory websites or contacting local housing authorities directly for current requirements and enforcement practices. Verify requirements for the property's jurisdiction.
The Jena Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 2% year-over-year, while RevPAR has increased 6%, suggesting demand is outpacing available supply.
RevPAR is highest in May and July; it is lowest in January and February.
The most common amenities are Kitchen (96%), Heating (94%), Internet (93%). The strongest positive revenue associations are Bbq (+12%), Air Conditioning (+11%), Washing Machine (+10%).
Average daily rate in Jena is €123, up 21% year-over-year. Rates peak in December and are lowest in September.
Guests in Jena book an average of 34 days in advance, down 7% from last year. Booking windows range from 33 days for 1-bedroom listings to 39 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Sunday. Nightly rates peak on Friday and are lowest on Sunday. Weekend occupancy is 19% higher than weekday occupancy.