Jena, DE
Part of the Jena market area
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Annual revenue (actual)
€18.1k
12 mo avg
↑5%
from prior 12 mo
Occupancy rate
40%
12 mo avg
↓7%
from prior 12 mo
Avg daily rate
€113
12 mo avg
↑25%
from prior 12 mo
Lead time
35 days
12 mo avg
↓2 days
from prior 12 mo
Revpar
€36
12 mo avg
↑4%
from prior 12 mo
Methodology note: Figures reflect Jena market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
Shows how specific amenities impact revenue. Beware false correlation i.e. more expensive properties tend to have pools or views.
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Sauna | — | +€8,309 | — | — |
| Hot Tub | 🔒 1• (•%) | 🔒 +€7••• (+••%) | 🔒 €2•••• | 🔒 €2•••• |
| Pool | 🔒 1• (•%) | 🔒 +€5••• (+••%) | 🔒 €2•••• | 🔒 €2•••• |
| Washing Machine | 🔒 4•• (••%) | 🔒 +€2••• (+••%) | 🔒 €2•••• | 🔒 €2•••• |
| Parking | 🔒 6•• (••%) | 🔒 +€2••• (+••%) | 🔒 €2•••• | 🔒 €2•••• |
| Air conditioning | 🔒 5• (•%) | 🔒 +€2••• (+••%) | 🔒 €2•••• | 🔒 €2•••• |
| Barbecue | 🔒 2•• (••%) | 🔒 +€2••• (+••%) | 🔒 €2•••• | 🔒 €2•••• |
| Pets Allowed | 🔒 2•• (••%) | 🔒 +€2••• (+••%) | 🔒 €2•••• | 🔒 €2•••• |
| Lake Access | 🔒 4• (•%) | 🔒 +€1••• (+•%) | 🔒 €2•••• | 🔒 €2•••• |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (5.8 nights)
Studio (5.3 nights)
2 bedrooms (5.0 nights)
3 bedrooms (4.7 nights)
4+ bedrooms (3.6 nights)
Cleaning fee by bedroom
2 bedrooms (€67)
1 bedroom (€20)
Studio (€0)
3 bedrooms (€0)
4+ bedrooms (€0)
Professional host share
Independent hosts (52%)
Professionally managed (48%)
Over the 12 months ending September 2026, the Jena market averaged 1,031 active Airbnb and VRBO listings, up 0% from a year earlier and up 47% over two years.
An average Jena listing earns €15K/year. High-performing listings earn €36K, while low-performing listings earn €6K.
Average occupancy in Jena is 33%, producing RevPAR of €32 per available night.
4+ bedroom listings generate the highest average annual revenue in Jena, at €43K.
Rules vary across Jena. Jena: Moderate. Registration required, tourism tax collection mandatory. Standard German regulations apply. Moderate enforcement through tax audits. Weimar: Moderate. Registration and tourism tax required. Subject to Thuringia state rules. Enforcement focuses on tax compliance and neighbor complaints. Erfurt: Moderate. Registration mandatory, tourism tax collection enforced. Capital city has more active monitoring than smaller Thuringia cities. Regular compliance checks conducted. Verify requirements for the property's jurisdiction.
The Jena Airbnb and VRBO market does not show clear signs of oversaturation. Supply has grown 0% year-over-year, while RevPAR has increased 10%, suggesting demand is outpacing available supply.
RevPAR is highest in May and July; it is lowest in January and February.
The most common amenities are Kitchen (96%), Heating (94%), Internet (94%). The strongest positive revenue associations are Washing Machine (+13%), Parking (+12%), Air Conditioning (+11%).
Average daily rate in Jena is €124, up 19% year-over-year. Rates peak in December and are lowest in February.
Guests in Jena book an average of 34 days in advance, down 4% from last year. Booking windows range from 34 days for 1-bedroom listings to 40 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Sunday. Nightly rates peak on Friday and are lowest on Sunday. Weekend occupancy is 21% higher than weekday occupancy.
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