Jena

As of June 2026, Jena, Weimar, Erfurt have 997 active Airbnb and VRBO listings. This represents a 4% decrease from the previous year.

The average Airbnb or VRBO in Jena generates €15K per year. High-performing properties earn €37K/year, while low-performing properties earn €6K/year. Declining supply and revenue year-over-year, coupled with 35% occupancy, suggest softening demand despite reduced competition—indicating a buyer's market where the substantial gap between high and average performers reflects significant variance in pricing power or guest appeal.

Airbnb and VRBO can be profitable in Jena. Average annual revenue is €15K with 35% occupancy. High-performing properties earn up to €37K/year. Declining supply alongside flat revenue suggests tightening availability, while the significant gap between average and top performers indicates differentiation opportunities exist despite competitive pressures.

The average occupancy rate for Airbnbs and VRBOs in Jena is 35%. This occupancy level, combined with an average nightly rate of €118, results in a RevPAR (revenue per available room) of €28 per day.

4+ bedroom properties demonstrate the strongest performance in Jena, with annual revenue of €41K. These properties balance operating costs and rental demand most effectively in the Jena market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Jena area. I don't have reliable current data on short-term rental regulations and enforcement reality for Jena, Weimar, and Erfurt specifically. German cities have varying local rules, but enforcement details and actual host compliance patterns require up-to-date local sources I cannot access. I recommend contacting each city's Ordnungsamt (regulatory office) or checking their official websites for current STR requirements and speaking with local property managers about enforcement reality. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Jena Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 4% year-over-year, while RevPAR has decreased 8%. This indicates balanced supply-demand dynamics. The wider revenue decline relative to supply reduction suggests pricing pressure, while the substantial gap between average ($14,542) and high-performing ($36,643) properties indicates significant performance variance across the market.

Launch around July, 2-3 months before peak fall season (October peaks). This pre-peak timing lets you build reviews when competition is -38% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (November-January) when gaining traction is harder.

The most common amenities in Jena listings include: Kitchen (94%), Tv (77%), Heating (71%), Washing Machine (55%), Parking (48%). Amenities that boost revenue the most include Bbq, Tv, Heating, with Bbq properties earning approximately 24% more (€27K/year vs €22K/year).

Monthly estimated revenue per listing in Jena over the last 12 months: May: €967, June: €847, July: €838, August: €898, September: €873, October: €1K, November: €785, December: €921, January: €562, February: €599, March: €855, April: €1K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Jena is €118, up 24% year-over-year. By property size: 1-bedroom properties average €93/night, 2-bedroom properties average €125/night, 3-bedroom properties average €160/night, 4+ bedroom properties average €326/night. Rates peak in December and are lowest in June.

Guests in Jena book an average of 34 days in advance, down 12% from last year. By property size: 1-bedroom: 33 days, 2-bedroom: 35 days, 3-bedroom: 34 days, 4+ bedroom: 39 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Jena Airbnb and VRBO market has seen the following changes: supply declined 4%, revenue per listing decreased 8%, occupancy fell 14%, average nightly rates increased 24%, and lead time decreased 12%. The 24% rate increase amid falling occupancy suggests hosts are competing for fewer bookings rather than capturing rising demand. The wide gap between average revenue ($14,542) and top performers ($36,643) indicates significant performance stratification in a softening market.

In Jena, Saturday sees the highest booking demand while Sunday has the lowest. Nightly rates peak on Friday and are lowest on Sunday. Weekends show 17% higher occupancy than weekdays.