Minca, CO
Part of the Santa Marta market area
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Overview
Annual Rev
$44.8m
12 mo avg
↓13%
from prior 12 mo
Occupancy rate
29%
12 mo avg
↓10%
from prior 12 mo
Avg daily rate
$326,189
12 mo avg
↑15%
from prior 12 mo
Lead time
28 days
12 mo avg
↓4 days
from prior 12 mo
Revpar
$102,730
12 mo avg
↓11%
from prior 12 mo
Methodology note: Figures reflect Santa Marta market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Lake Access | — | +$28,171,513 | — | — |
| Pool | 🔒 1••• (••%) | 🔒 +$1••••••• (+••%) | 🔒 $6••••••• | 🔒 $4••••••• |
| Barbecue | 🔒 4•• (••%) | 🔒 +$1••••••• (+••%) | 🔒 $7••••••• | 🔒 $5••••••• |
| Heating | 🔒 1•• (•%) | 🔒 +$1••••••• (+••%) | 🔒 $7••••••• | 🔒 $6••••••• |
| Gym | 🔒 8•• (••%) | 🔒 +$1••••••• (+••%) | 🔒 $6••••••• | 🔒 $5••••••• |
| Parking | 🔒 1••• (••%) | 🔒 +$1••••••• (+••%) | 🔒 $6••••••• | 🔒 $4••••••• |
| Hot Tub | 🔒 8•• (••%) | 🔒 +$1••••••• (+••%) | 🔒 $6••••••• | 🔒 $5••••••• |
| EV Charger | 🔒 2• (•%) | 🔒 +$9•••••• (+••%) | 🔒 $7••••••• | 🔒 $6••••••• |
| Sauna | 🔒 4•• (••%) | 🔒 +$8•••••• (+••%) | 🔒 $6••••••• | 🔒 $5••••••• |
| Internet | 🔒 1••• (••%) | 🔒 +$3•••••• (+•%) | 🔒 $6••••••• | 🔒 $5••••••• |
| Bicycles | 🔒 7 (•%) | 🔒 +$3•••••• (+•%) | 🔒 $6••••••• | 🔒 $6••••••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
2 bedrooms (5.1 nights)
1 bedroom (4.6 nights)
3 bedrooms (4.4 nights)
4+ bedrooms (4.2 nights)
Studio (4.2 nights)
Cleaning fee by bedroom
2 bedrooms (COP 1,317)
1 bedroom (COP 1,039)
3 bedrooms (COP 688)
4+ bedrooms (COP 30)
Studio (COP 11)
Professional host share
Professionally managed (75%)
Independent hosts (25%)
Over the 12 months ending August 2026, the Santa Marta market averaged 5,533 active Airbnb and VRBO listings, up 12% from a year earlier and up 60% over two years.
An average Santa Marta listing earns COP34.3M/year. High-performing listings earn COP100.3M, while low-performing listings earn COP10.1M.
Average occupancy in Santa Marta is 21%, producing RevPAR of COP81K per available night.
4+ bedroom listings generate the highest average annual revenue in Santa Marta, at COP63.3M.
Rules vary across Santa Marta. Santa Marta: Lenient. RNT tourism registry required, but enforcement minimal. Many hosts operate informally without registration. Authorities rarely verify compliance or issue penalties. Taganga: Lenient. Technically requires RNT registration and municipal permits, but enforcement virtually non-existent. Most rentals operate unregistered given beach town informality. Palomino: Lenient. RNT registration theoretically needed, but remote location means zero practical enforcement. Hosts operate freely without permits or oversight. Verify requirements for the property's jurisdiction.
The Santa Marta Airbnb and VRBO market appears broadly balanced. Supply has grown 12% year-over-year, while RevPAR has increased 3%, showing no clear supply-demand imbalance.
RevPAR is highest in January and December; it is lowest in September and May.
The most common amenities are Kitchen (98%), Internet (97%), Air Conditioning (97%). The strongest positive revenue associations are Pool (+40%), Bbq (+34%), Parking (+29%).
Average daily rate in Santa Marta is COP361K, up 16% year-over-year. Rates peak in January and are lowest in September.
Guests in Santa Marta book an average of 29 days in advance, down 10% from last year. Booking windows range from 26 days for 1-bedroom listings to 37 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Friday and are lowest on Tuesday. Weekend occupancy is 20% higher than weekday occupancy.