Santa Marta
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Annual revenue (actual)
$44.5m
12 mo avg
↓11%
from prior 12 mo
Occupancy rate
29%
12 mo avg
↓8%
from prior 12 mo
Avg daily rate
$326,934
12 mo avg
↑15%
from prior 12 mo
Lead time
29 days
12 mo avg
↓3 days
from prior 12 mo
Revpar
$103,163
12 mo avg
↓8%
from prior 12 mo
Methodology note: Figures reflect Santa Marta market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
Shows how specific amenities impact revenue. Beware false correlation i.e. more expensive properties tend to have pools or views.
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Lake Access | — | +$31,342,753 | — | — |
| Barbecue | 🔒 5•• (••%) | 🔒 +$1••••••• (+••%) | 🔒 $7••••••• | 🔒 $5••••••• |
| Pool | 🔒 1••• (••%) | 🔒 +$1••••••• (+••%) | 🔒 $6••••••• | 🔒 $4••••••• |
| Heating | 🔒 1•• (•%) | 🔒 +$1••••••• (+••%) | 🔒 $7••••••• | 🔒 $6••••••• |
| Gym | 🔒 9•• (••%) | 🔒 +$1••••••• (+••%) | 🔒 $6••••••• | 🔒 $5••••••• |
| Parking | 🔒 1••• (••%) | 🔒 +$1••••••• (+••%) | 🔒 $6••••••• | 🔒 $5••••••• |
| Hot Tub | 🔒 8•• (••%) | 🔒 +$1••••••• (+••%) | 🔒 $6••••••• | 🔒 $5••••••• |
| EV Charger | 🔒 2• (•%) | 🔒 +$9•••••• (+••%) | 🔒 $7••••••• | 🔒 $6••••••• |
| Sauna | 🔒 4•• (••%) | 🔒 +$7•••••• (+••%) | 🔒 $6••••••• | 🔒 $5••••••• |
| Bicycles | 🔒 7 (•%) | 🔒 +$1•••••• (+•%) | 🔒 $6••••••• | 🔒 $6••••••• |
| Internet | 🔒 1••• (••%) | 🔒 +$9••••• (+•%) | 🔒 $6••••••• | 🔒 $6••••••• |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
2 bedrooms (5.3 nights)
1 bedroom (4.7 nights)
3 bedrooms (4.6 nights)
Studio (4.2 nights)
4+ bedrooms (4.2 nights)
Cleaning fee by bedroom
1 bedroom (COP 1,520)
2 bedrooms (COP 1,421)
3 bedrooms (COP 914)
4+ bedrooms (COP 30)
Studio (COP 11)
Professional host share
Professionally managed (51%)
Independent hosts (49%)
Over the 12 months ending September 2026, the Santa Marta market averaged 5,661 active Airbnb and VRBO listings, up 14% from a year earlier and up 64% over two years.
An average Santa Marta listing earns COP34.1M/year. High-performing listings earn COP99.3M, while low-performing listings earn COP10.1M.
Average occupancy in Santa Marta is 21%, producing RevPAR of COP81K per available night.
4+ bedroom listings generate the highest average annual revenue in Santa Marta, at COP64.7M.
Rules vary across Santa Marta. Santa Marta: Lenient. RNT tourism registry required, basic permits from local authorities. Minimal enforcement, many hosts operate informally without full compliance. Taganga: Lenient. Technically requires RNT registration and municipal permits. Very limited enforcement, informal rentals widespread in this small beach village. Palomino: Lenient. RNT registry and basic permits needed. Virtually no enforcement in this remote beach town, most operate informally or through hostels without strict compliance. Verify requirements for the property's jurisdiction.
The Santa Marta Airbnb and VRBO market appears broadly balanced. Supply has grown 14% year-over-year, while RevPAR has increased 5%, showing no clear supply-demand imbalance.
RevPAR is highest in January and December; it is lowest in September and May.
The most common amenities are Internet (98%), Kitchen (98%), Air Conditioning (97%). The strongest positive revenue associations are Bbq (+34%), Pool (+34%), Gym (+25%).
Average daily rate in Santa Marta is COP362K, up 15% year-over-year. Rates peak in January and are lowest in September.
Guests in Santa Marta book an average of 29 days in advance, down 7% from last year. Booking windows range from 26 days for 1-bedroom listings to 37 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Saturday and are lowest on Tuesday. Weekend occupancy is 21% higher than weekday occupancy.
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