Calarcá, CO
Part of the Armenia market area
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Overview
Annual Rev
$29.3m
12 mo avg
↓2%
from prior 12 mo
Occupancy rate
🔒 2•%
12 mo avg
••.•%
from prior 12 mo
Avg daily rate
🔒 $2•••••
12 mo avg
••.•%
from prior 12 mo
Lead time
22 days
12 mo avg
↓3 days
from prior 12 mo
Revpar
$73,418
12 mo avg
↓10%
from prior 12 mo
Methodology note: Figures reflect Armenia market data as of June 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Bicycles | — | +$82,779,518 | — | — |
| Barbecue | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| Hot Tub | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| Lake Access | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| Pool | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| Heating | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| Parking | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| Pets Allowed | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| Internet | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
4+ bedrooms (7.6 nights)
1 bedroom (6.4 nights)
2 bedrooms (5.7 nights)
3 bedrooms (5.4 nights)
Cleaning fee by bedroom
4+ bedrooms (COP 28)
3 bedrooms (COP 15)
2 bedrooms (COP 13)
1 bedroom (COP 10)
Professional host share
Professionally managed (68%)
Independent hosts (32%)
As of June 2026, Armenia, Salento, Filandia have 2,809 active Airbnb and VRBO listings. This represents a 7% decrease from the previous year.
The average Airbnb or VRBO in Armenia generates COP23.5M per year. High-performing properties earn COP91.1M/year, while low-performing properties earn COP7.6M/year. This massive disparity suggests that revenue outcomes are highly polarized, likely driven by specific listing characteristics rather than broad market trends.
Airbnb and VRBO can be profitable in Armenia. Average annual revenue is COP23.5M with 18% occupancy. High-performing properties earn up to COP91.1M/year. The 18% occupancy rate indicates a lean market where revenue is heavily concentrated among top-tier listings that capture the majority of available demand.
The average occupancy rate for Airbnbs and VRBOs in Armenia is 18%. This occupancy level, combined with an average nightly rate of COP335K, results in a RevPAR (revenue per available room) of COP54K per day.
4+ bedroom properties demonstrate the strongest performance in Armenia, with annual revenue of COP45.2M. These properties balance operating costs and rental demand most effectively in the Armenia market. Property performance varies significantly by location, amenities, and management quality.
Short-term rental regulations vary by jurisdiction in the Armenia area. Armenia, Colombia: Lenient. RNT tourism registry required, basic tax compliance. Light enforcement, many operate informally. Salento, Colombia: Lenient. RNT registration technically required, municipal permits. Minimal enforcement, widespread informal rentals due to tourism demand. Filandia, Colombia: Lenient. Similar RNT requirements, local permits. Very light enforcement in small town, hosts commonly operate without full compliance. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.
The Armenia Airbnb and VRBO market is currently showing balanced with strong demand conditions. Supply has declined 7% year-over-year, while RevPAR has increased 4%. This indicates healthy demand growth outpacing supply, as the shrinking supply base allows existing operators to capture higher revenue per unit.
Launch around October, 2-3 months before peak winter season (January peaks). This pre-peak timing lets you build reviews when competition is 17% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (October-May) when gaining traction is harder.
The most common amenities in Armenia listings include: Kitchen (97%), Tv (94%), Washing Machine (70%), Pets Allowed (70%), Balcony (48%). Amenities that boost revenue the most include Bbq, Air Conditioning, Hot Tub, with Bbq properties earning approximately 127% more (COP87.6M/year vs COP38.7M/year).
Monthly estimated revenue per listing in Armenia over the last 12 months: May: COP822K, June: COP1.4M, July: COP1.5M, August: COP1.6M, September: COP921K, October: COP1.2M, November: COP1.4M, December: COP3.0M, January: COP3.1M, February: COP1.2M, March: COP1.9M, April: COP1.8M. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.
The overall average nightly rate in Armenia is COP335K, up 14% year-over-year. By property size: 1-bedroom properties average COP222K/night, 2-bedroom properties average COP226K/night, 3-bedroom properties average COP339K/night, 4+ bedroom properties average COP848K/night. Rates peak in December and are lowest in May.
Guests in Armenia book an average of 24 days in advance, down 18% from last year. By property size: 1-bedroom: 24 days, 2-bedroom: 21 days, 3-bedroom: 24 days, 4+ bedroom: 33 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.
Over the past year, the Armenia Airbnb and VRBO market has seen the following changes: supply declined 7%, revenue per listing increased 4%, occupancy rose 0%, average nightly rates increased 14%, and lead time decreased 18%. The combination of rising rates and shorter lead times suggests a shift toward more impulsive, higher-value bookings.
In Armenia, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Saturday and are lowest on Thursday. Weekends show 27% higher occupancy than weekdays.